APEX EXPO 2025: Encore Inflight Expands Lifestyle Offering with Matt D’Avella’s IFE Debut
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In-flight entertainment (IFE) distributor Encore Inflight (Encore) has announced a partnership with award-winning filmmaker and YouTuber Matt D’Avella. The collaboration represents an ongoing trend in the IFE space as airlines continue to onboard lifestyle and wellness content.
Encore Brings Matt D’Avella Onboard for the First Time
Under the deal, Encore Inflight, which works with carriers including American Airlines, China Southern, Turkish Airlines, Etihad Airways, LATAM, and United Airlines, will bring two wellbeing series by Matt D’Avella to airline passengers. This marks the first time his work will be available in-flight.
The content maker has amassed nearly four million subscribers on YouTube, with his videos generating more than 320 million views. Furthermore, his 2015 documentary called Minimalism: A Documentary About the Important Things, available on Netflix, played a key role in spreading the minimalist movement worldwide.
D’Avella is become a modern guide for slowing down in an age of distraction. His work resonates with young people, digital natives, and frequent travelers seeking practical ways to simplify their lives. These themes carry particular relevance for passengers in-flight, who have space for reflection away from their everyday routines.
This partnership comes as Encore continues to innovate within the IFE sector by adding engaging, relatable content to its extensive catalog and demonstrating its commitment to enhancing the passenger experience. The inclusion of D’Avella’s work reflects the growing appetite for lifestyle-driven programming from creators that audiences already follow and trust.
The first series, Create a Simple Life with Matt D’Avella, is a six-part exploration of how to live with less and focus on what truly matters. Through storytelling, humor, and practical tips, D’Avella examines themes such as minimalism, fitness, family routines, and mindful living. The six episodes include: “10 Rules That Changed My Life,” “Why I’m Still a Minimalist After 14 Years,” “Why I Eat the Same Thing Every Day,” “I Cut My Training By 70% (And Got Better Results),” “9 Ways We Keep Our Home Organised,” and “We Tried Minimalism with Kids.”
The second series, Habit Experiments with Matt D’Avella, also features six episodes, each centered on a 30-day or 100-day challenge. D’Avella tests new habits ranging from cutting sugar to adopting a “dumb phone” with curiosity, humor, and honesty. Each challenge reveals unexpected lessons and outcomes that resonate with viewers. The six episodes include: “I Quit Sugar for 30 Days,” “I Took Cold Showers for 30 Days,” “I Tried Intermittent Fasting for 30 Days,” “I Used a Dumb Phone for 30 Days,” “I Tried Powerlifting for 100 Days,” and “I Put 27 Habits to the Ultimate Test.”
The addition of creators like Matt D’Avella to IFE offerings underscores a new editorial role for airlines. Where once inflight catalogs centered on Hollywood blockbusters, airlines are now curating selections that align with passenger lifestyles, values, and aspirations. This shift signals a broader redefinition of entertainment in the skies, one that blends leisure with meaning.