APEX in Profile: Brian Richardson
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Brian Richardson
Director of Inflight Entertainment & Connectivity
American Airlines
Where do you see the entertainment industry headed in one year?
Things will continue to move fast. I expect there to be an increased proliferation of content, including improved quality of original content from new sources. We’re already seeing this today.
I also expect there to be an increased expectation among viewers to be able to watch everything, everywhere.
With this, I do think the viewing windows and rules around the broadcast of media will continue to change and evolve. The customer is king.
What can the airline industry learn from the entertainment industry?
I think the constant pursuit by studios to develop and enhance a product to match the needs of customers is something the airline industry can learn from. Additionally, the entertainment industry is able to capture the imagination of their customers – making them into passionate fans, which is another thing the airline industry can learn from.
Something that never ceases to amaze you in your industry?
The one thing that is always constant is that things are going to change. My team and I have to stay flexible and we’ve learned how to react and adjust quickly when we have to detour from our original plans.
What’s the one item you can’t travel without?
I’m going to cheat and name two. The first is TSA Pre-Check/Global Entry. I’m always cutting it close with my flights and I love not having to take my shoes off. The second is my set of Bose QC25 noise-cancelling headphones – the same models we will loan our premium passengers. With the new electronics rules in place, I’m tuned-in gate-to-gate.
Favorite airport lounge and why?
I’m a fan of the Las Vegas airport because there is nothing better than winning some money while waiting for your flight… and taking off before you have a chance to lose it. I do also love the arrival lounge showers at the Admirals Club in London’s Heathrow Airport. After a long flight, it hits the spot. Breakfast tacos and BBQ at Austin-Bergstrom International Airport and at Terminal A at Dallas/Fort Worth International Airport is hard to beat.
Three things about where you live that make you want to live there.
I live in an area of Dallas called the “M Streets” because almost all the streets there begin with that letter. It’s known for being the largest concentration of Tudor-style homes in the American Southwest. I happen to love it because it’s in walking distance to several great local restaurants, bars and live music venues. It’s also a very eclectic neighborhood in terms of who lives there and I love the friendly, independent vibe.
What’s the best seat on the plane?
Next to me, of course! Just kidding. It’s up front with a drink in hand. Preferably on our new 777-300s or A321Ts. But if I’m in my normal spot in the main cabin, it’s near the front with a bit of extra legroom on the aisle.
Old television shows you can tolerate endless re-runs of?
I will always stop and watch an episode of Arrested Development, Seinfeld, Magnum P.I., original Star Trek and CHiPs.
The career path you considered but never followed?
There are several. At one point, I actually thought I might play professionally in a symphony orchestra.