APEX in Profile: Christelle Cuenca
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Christelle Cuenca
Vice-president, Content Programming & Acquisitions
Global Eagle Entertainment Inc.
Cuenca started her career in IFE in 2000 at DMX and joined Post Modern Group in 2007 to launch AMP International, acquired by GEE in 2013. During her 15 years in IFE, Cuenca has managed video programming and operations for over 40 airline accounts.
Did you choose the airline industry or did it choose you?
I started my career in entertainment working for an independent production and distribution company. I was not aware of the inflight entertainment business until a friend of mine got a job at DMX and recommended me for a position. I was very excited about joining the IFE industry as I saw many opportunities to improve the airline content offering.
Fifteen years later, I am still convinced I have the coolest job on the planet.
Something that never ceases to amaze you in your industry?
When I stepped into IFE, I was amazed by how friendly people are in this industry, and how supportive our business partners and clients have been over the years. These relationships are the cement of our business.
Where do you see the entertainment industry headed in the next year?
The entertainment industry has already started to go through a transformation with the transition to digital media; however, it will continue to be reshaped by innovations and disruptive digital media outlets. This will in turn force more traditional forms of media to adapt themselves to changing consumer habits, which is another trend that will continue to impact and transform the media industry, with targeted and curated media growing in popularity.
The career path you considered but never followed?
I grew up convinced I would be a flight attendant and once I turned 21, I applied at an airline. I was turned down and immediately realized it was for the best.
What’s the one item you can’t travel without?
My credit card. I love to shop in exotic locations and my most exciting memories while traveling for business involve a visit to local malls and markets.
Two things that you miss most about home when you’re traveling?
My family and my cooking. I am not a fan of eating out for the sake of eating so I prefer taking a trip to the local supermarket and buy a few groceries.
Musical instrument you wish you could play?
The castanets. I have not said my last word and will take a class someday.
Luckiest moment of your life?
Every day is a lucky day for me. I always seem to be in the right place at the right time.