Cathay Pacific Adds HBO Max Content to its IFE Offering
On January 1, Cathay Pacific will introduce HBO Max content as part of its seatback in-flight entertainment (IFE) experience.
The Hong Kong-based airline is first in the Asia Pacific to add HBO Max content to its library of in-flight movies and TV shows, which it claims is already the largest on offer from any carrier in the region. This will complement other forms of content available via Cathay Pacific’s IFE system, from music to podcasts, live news, digital magazines and games.
Starting next year, over 200 hours of HBO Max content will become available to the airline’s passengers, including award-winning hits Mare of Easttown, Succession, The White Lotus and The Undoing. Additionally, Cathay Pacific will show HBO Originals such as Friends: The Reunion, Gossip Girl (2021) and The Flight Attendant; and HBO classics including Game of Thrones, Sex and the City, The Sopranos and more.
The HBO Max partnership also gives Cathay Pacific access to the Warner Bros. movie library, with new releases including Space Jam, Suicide Squad and Dune. The carrier plans to increase the volume of HBO Max content to over 300 hours’ worth during the next year.
The addition of this new content builds on the airline’s latest moves to improve the passenger experience. In August, Cathay Pacific introduced its first Airbus A321neo, which offers passengers 4K IFE content and Bluetooth headphone pairing capabilities.
Cathay Pacific is the latest in a host of airlines to add HBO Max to its IFE offering. Most recently, LATAM Airlines became the first Latin American carrier group to feature HBO Max content. Delta Air Lines announced it had become the first carrier in the US to do so in early November not long after Emirates said it was the airline launch customer for HBO Max in the Middle East.
The addition of content from the streaming service to IFE systems comes hot on the heels of HBO Max’s launch in Europe and is part of the company’s international roll-out.