We value your privacy

This website uses cookies to ensure you get the best experience on our website. Learn more

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

  > News >  

      Content Service Providers Score Rights to Live Sports Coverage

      October 26, 2016  | Written by Valerie Silva
      Author Photo

      Share

      Image via Latinstock
      Image via Latinstock

      APEX Insight: Live sports content is a hot ticket item for content service providers and airline customers, particularly due to its wide appeal.

      Sports content licensing agreements are the name of the game these days for live channels, with the likes of IMG Media and Global Eagle Entertainment (GEE) securing big money distribution rights to live sports content. IMG yesterday announced that is has secured a renewal of its in-flight media rights deal with Deutsche Fußball Liga to screen live and non-live coverage of German football league matches on its Sport 24 and Sport 24 Extra channels, exclusively available on Panasonic’s eXConnect in-flight Ku-band communications service. The agreement follows deals to screen live NHL and World Cup of Hockey 2016 coverage and this past summer’s Olympics.

      Earlier this month, GEE entered into a three-year contract with Lagardère Sports and Entertainment that gives the in-flight entertainment provider access to over 10,000 hours of live and produced sports content including soccer, athletics, tennis, swimming, golf, rugby and basketball. Speaking about GEE’s recent win, senior vice-president of Content Distribution and Purchasing Jim Griffiths noted that sports content is ideal for in-flight audiences, as it appeals to a wide audience. As the deals keep rolling in, content service providers can rest assured that sports coverage will forever be a fan favorite.