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      FlightPath3D Charts a Route to Success in China

      March 13, 2019  | Written by Ari Magnusson
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      Image: FlightPath3D

      With China expected to become the world’s largest commercial air travel market in the next few years, FlightPath3D says the country is an important part of its global expansion plan.

      FlightPath3D has significantly increased its airline customer base in mainland China and expects to add more clients in the near future. Air China, China Eastern Airlines, Juneyao Airlines and Xiamen Airlines are among the China-based carriers that currently offer FlightPath3D’s moving map solution on their in-flight entertainment systems.

      The company cited the International Air Transport Association’s forecast that China will add 921 million passengers annually to the skies by 2036, taking total air passenger volume to 1.5 billion travelers per year. Last year, the country’s civil aviation industry handled 610 million passenger trips, an 11.4% year-on-year increase, according to statistics released by the Civil Aviation Administration of China.

      “We are a global business and with a recent report stating China is building eight new airports every year, it’s an important part of our expansion strategy,” – Boris Veksler, FlightPath3D

      “We’re looking to establish and maintain a strong focus in the region”, said FlightPath3D CEO Boris Veksler. “We are a global business and with a recent report stating China is building eight new airports every year, it’s an important part of our expansion strategy.”

      Image: FlightPath3D

      Speaking on day two of APEX Asia, Jon Norris, FlightPath3D’s vice-president of Marketing, said that by combining moving maps with socially ranked IFE, airlines can offer contextual recommendations for ancillaries, such as ground transportation and tourism activities. “Ranking what people with similar interests watch can make the recommendations a lot more relevant,” he explained.

      Duncan Jackson, president of FlightPath3D, said the ease of integrating the company’s moving map solution into a wide variety of IFE hardware gives it an advantage. “Having deep expertise and the most innovative moving map product in the market that simultaneously integrates on wireless, overhead and seatback IFE systems in different IFE configurations on multiple aircraft types is essential for a market growing at this pace,” he said. Jackson also offered  “a big thank you” to FlightPath3D’s Chinese customers “for having recognized the value of our software, and to our channel partners in the country.”