Why Jetsetters “Hop” to Fly With Semi-Private JSX

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Alex Wilcox, founder and CEO of JSX, onstage at APEX EXPO 2019
Alex Wilcox, founder and CEO of JSX. Image: Vance Walstra

JSX is the fastest growing airline in North America, flying 2,400 flights per month compared to 1,000 flights per month just a year ago. “By this time next year, we’ll be flying 4,000 flights per month,” said Alex Wilcox, co-founder and CEO of the airline.

The “hop-on” regional jet service that launched in 2016 as JetSuiteX rebranded as JSX last month. Just 30 passengers enjoy a private aircraft-style experience on JSX’s fleet of Embraer 135s, with business-class legroom, free snacks and drinks and two free bags.

To make the aircraft feel more like a corporate jet, “we’ve taken out the overhead bins, which incredibly speeds up the process of boarding,” said Wilcox. In-flight Wi-Fi will be added in 2020, with JSX as the launch airline for SmartSky Networks’ high-speed air-to-ground connectivity solution.

“We saw for many years people paying us to fly at the exact same times as our major airline competitors and paying us 20 times more. Why is that? It was about saving time” – Alex Wilcox, JSX.

JSX’s US West Coast network includes Seattle, the Bay Area, LA Basin, Las Vegas, Phoenix and seasonal and pop-up destinations.

“Our background is as a private jet company, and we saw for many years people paying us to fly at the exact same times as our major airline competitors and paying us 20 times more. Why is that? It was about saving time,” said Wilcox.
JSX operates from private jet terminals, giving its passengers the luxury of being able to show up just 15 minutes before a flight. The security process is simplified with non-invasive screening technology.

“When passengers show up an hour or two before the flight, we’ve asked, ‘What are you doing here? Go out, enjoy some lunch, come back and we’ll take you to Vegas,'” said Wilcox.