KLM Celebrates 105 Years: A Legacy of Aviation and Miniature Marvels
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As KLM Royal Dutch Airlines marked its 105th anniversary on October 7, 2024, the world’s oldest airline operating under its original name continued a unique tradition: the unveiling of its annual Delft Blue miniature house.
The 105th House: A Triple Canal Treasure
This year’s miniature, the 105th in the collection, replicates “The House on the Three Canals” in Amsterdam. This historic building, dating back to 1610, is the oldest privately owned residence in the city and borders three canals: Grimburgwal, Oudezijds Voorburgwal, and Oudezijds Achterburgwal. The choice aligns with Amsterdam’s upcoming 750th anniversary in 2025, linking KLM’s history with that of its home city.
A Tradition Steeped in History
KLM’s Delft Blue houses have been a hallmark of the airline’s premium service since the 1950s. These miniatures have quickly become sought-after collectables. Since 1994, the airline has consistently unveiled a new house each year on its anniversary.
Their sought-after status is due to the fact that these houses are more than just gifts; they are tangible pieces of Dutch history and culture.
Each house is a meticulous replica of a Dutch building, chosen for its historical or architectural significance. From medieval structures to grand palaces, the collection offers a diverse representation of Dutch heritage.
The Delft Blue houses have spawned a dedicated following among aviation enthusiasts and collectors. Some passengers choose KLM specifically for the chance to acquire these prized miniatures. The airline has even developed a dedicated app to help collectors manage their collections, underlining the cultural impact of this unique marketing strategy.
Looking to the Future
As KLM faces industry-wide challenges, including sustainability pressures and evolving passenger expectations, the airline sees the Delft Blue houses as a reminder of the airline’s resilience and adaptability.
Speaking at the airline’s 105th birthday event, KLM President and CEO Marjan Rintel said:
“The unveiling of a new KLM house on our anniversary is always a special moment, especially when it is a lustrum. We are celebrating this anniversary in a challenging time for our company. However, in our 105-year history, we have often faced headwinds, and KLM has always shown itself to be creative and resilient in overcoming them…we are laying the foundation for a strong KLM that will continue to connect the Netherlands with the rest of the world for the next 105 years.
As KLM embarks on its 106th year, the Delft Blue houses remain a symbol of the airline’s connection to Dutch culture, with each item telling a story, not just of a building but of KLM’s journey through aviation history.
(All images via KLM)