We value your privacy

This website uses cookies to ensure you get the best experience on our website. Learn more

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

  > News >  

      Malaysia Airlines Launches Brand for Pilgrim Flights to Saudi Arabia

      February 13, 2019  | Written by Ari Magnusson
      Author Photo

      Share

      Image: Malaysia Airlines

      Malaysia Airlines has big plans for its pilgrim-centric services and has launched a dedicated brand for its Hajj and Umrah flights to Saudi Arabia.

      Malaysia Airlines has officially launched a dedicated brand for its flights for passengers embarking on Hajj and Umrah pilgrimages. The Kuala Lumpur-based carrier said the service, branded as Amal, will be the world’s first to offer dedicated pilgrim-centric flights for Muslim passengers traveling from countries in Southeast Asia to Saudi Arabia.

      “We see big potential for the Hajj and Umrah market and we have the added advantage of having years of experience providing such a service,” said Malaysia Aviation Group CEO, Captain Izham Ismail.

      He also said that in addition to targeting customers in Malaysia, Amal will aim to appeal to the “underserved” Indonesian market, which has a Muslim population 10 times larger than in Malaysia. “The aim is to establish an air transport system and infrastructure dedicated for Hajj and Umrah for Muslims not just from these three countries but also other ASEAN countries,” said Ismail.

      According to Bernama, a Malaysian news agency, Amal aims to win over 60% of the country’s Hajj and Umrah flight market within the next two years and is also targeting a 10% market share in Indonesia.

      Malaysia Airlines’ dedicated pilgrim flights, previously known as Project Hope, have been operating since October 2018, with three flights per week to Jeddah and Medina using Airbus A380-800s. However, Amal CEO Hazman Hilmi Sallahudin said the aim of the new branding and logo is to overturn the perception of pilgrim services as being non-premium operations. According to illustrations presented during the official Amal launch event, the new logo and branding could feature on the nose of airline’s A380s.

      “It is a privilege to be part of our pilgrims’ remarkable journey and we envisage Amal to be the best pilgrimage carrier in the world through an enriched onboard experience,” said Hilmi Sallahudin. “The establishment of Amal is also hoped to alleviate the overall quality of services in the pilgrimage market which is often associated to non-premium services. As Saudi Arabia aims to quadruple the number of pilgrims to 30 million by 2030, Amal is honored to play a part in making Saudi Vision 2030 a great success.”