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 >  News Articles
News Articles

The Ambient Airport
July 24, 2014  | Written by Katie Sehl
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What would the ultimate branded airport look like? We asked Devin Liddell, principal brand strategist for Teague; Tyler Dikman, CEO of LoungeBuddy Alistair Gordon, author of Naked Airport; C.C. Chapman, author and marketing consultant; and Paul Sillers, aircraft interior design consultant to help us visualize it.  If you haven’t yet, check out the accompanying illustration on […]

Our Top Vintage
Airline Celebrity Ads
 | Written by APEX Staff
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Celebrity endorsements have been a popular marketing tactic since the days of radio. When well-known faces and voices align themselves with a product or services, fans often follow. Here are a few vintage celebrity airline endorsements that we’re fans of:  Terri, Editor They may not be celebrities, but the personal touch of these American Airlines […]

Channel Power
 | Written by Tomas Romero
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In his 1954 short story, “Sales Pitch,” sci-fi visionary Philip K. Dick envisioned a future with invasive, omnipresent ads that “glittered and gibbered, like ghosts of distant video-stations” all around us. If that sounds a bit like your last experience on an airplane, you’re not alone. Airlines and content providers may not have perfected the […]

App High, Down Low
 | Written by Jordan Yerman
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You need to get from Manhattan to JFK, JFK to Heathrow, and then transit into Central London. Okay… go! You won’t just need a flight timetable – you’ll need help navigating two huge cities and two hectic airports. Using your smartphone to help you travel seems sensible, but trawling through your app store only ends […]

Checking in to Cloud Nine
 | Written by Marisa Garcia
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Etihad’s new A380 program has the industry abuzz: The Residence suites have captured international media attention, defining “hotels in the sky” as the latest in in-flight hospitality. A private, multi-room onboard residence to rival the hotel experience, complete with your own private butler: Is this a clever marketing ploy, or the next step in the […]

LoungeBuddy’s Top 10 Lounges
 | Written by LoungeBuddy
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We asked LoungeBuddy to share their top 10 lounges with us. Read their feature, “Elite Oasis,” on page 56 of the August Marketing Issue. American Express Centurion Lounge at Dallas Fort Worth International Airport (DFW) Special amenities: Complimentary cocktails with five-star chef prepared Tex-Mex buffet, gratis spa treatments and luxurious shower rooms. Turkish Airlines CIP Lounge at […]

    APEX Engages on DOT’s Plans for Closed Captioning
     | Written by Michael Childers
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    “I have been trying for some time to get airlines to provide closed captions on the movies on their airplanes,” said United States Senator Tom Harkin (D-Iowa) in June. “I can’t understand why they don’t do it. It doesn’t cost anything.” “If all video content on aircraft flying to US airspace [is] required to carry […]

    APEX in Profile: Dr. Mark Hiller
     | Written by APEX Staff
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    Dr. Mark Hiller Chief Executive Officer Recaro Aircraft Seating Born in Stuttgart, Dr. Mark Hiller studied economic science at the University of Kaiserslautern, and earned his PhD in 2002. He joined the Recaro Group in 2003, first acting as head of synergy management, and later, heading Customer Affairs at Recaro Aircraft Seating. In 2007, Dr. […]

    APEX in Profile: Ingo Wuggetzer
     | Written by APEX Staff
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    Ingo Wuggetzer Vice President Cabin Strategy, Innovation & Design Airbus Ingo is responsible for the design and innovation of Airbus cabins. He was previously the GM of Cabin Development and Product Innovation for Lufthansa’s in-flight products. He has served various roles at Airbus, such as leader of Aircraft Asset Management Group and senior manager in […]