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Virgin America Selects Startup West Entertainment as New IFE Service Provider
August 17, 2016  | Written by Kristina Velan
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APEX Insight: Virgin America has become post-production house and service provider West Entertainment’s first client. The startup, which was founded by industry veteran Rick Warren on July 11, 2016, will provide in-flight entertainment management services, including video content metadata services and advertising administration, to the airline. Virgin America has selected newly founded West Entertainment to […]

APEX Celebrates 6,000 Twitter Followers With Six Notable #PaxEx Tweets
August 16, 2016  | Written by APEX Staff
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In celebration of @theAPEXassoc reaching the 6,000 Twitter follower mark, APEX Media has scoured the Twitterverse for the most noteworthy #PaxEx tweets. In just 140 characters, the following six tweets capture the amusing, aggravating, shocking, dramatic and oftentimes awe-inspiring facets of the passenger experience – and one of them is out of this world! The Buckled […]

At Your Service: Airlines and Airports Are Beaconizing for Better Perks
 | Written by Katie Sehl
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APEX Insight: The widespread use of beacon technology may not have fully caught on yet, but several airlines and airports are exploring their service potential in clever ways. As Rio de Janeiro’s RIOgaleão-Tom Jobim International Airport uses beacons to guide Olympians and spectators through its recently unveiled South Pier, Cathay Pacific is exploring new ways of interacting with its customers via […]

Frying High: Airlines Bring Fast Food on Board
August 15, 2016  | Written by Jason Kessler
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APEX Insight: Airlines are forming branded partnerships with fast food chains to offer economy passengers a special treat. Japan Airlines is the leader in this regard, but the trend has found its way on board several carriers over the years. Commercial aviation and the fast food industry are cousins: They each grew up in the 20th century out […]

Cathay Pacific’s High Fashion & Virgin Atlantic’s Live TV: APEX Daily Experience Week in Review
August 12, 2016  | Written by APEX Staff
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Here are the most-read stories from this week’s APEX Daily Experience newsletters. To receive breaking passenger experience industry news in your inbox on a daily basis, subscribe here.  High Fashion: Cathay Pacific Teams Up With Net-a-Porter for Wireless In-Flight Retail SOUTH CHINA MORNING POST | AUGUST 9, 2016 Cathay Pacific has launched a wireless digital retail platform on board its new Airbus […]

Scents of Place: Airlines Apply Aromas for Passenger Comfort
 | Written by Marisa Garcia
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  APEX Media: Smell is our oldest and most complex sense; with powerful ties to memory, the right smells can trigger pleasant emotions and create a restful state. Airlines are partnering with aromatherapists and perfumers to help passengers feel refreshed and revived upon arrival. Earlier this month, Virgin Atlantic became the first airline to introduce bespoke […]

Cathay Pacific’s High Fashion & Virgin Atlantic’s Live TV: APEX Daily Experience Week in Review
 | Written by APEX Staff
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Here are the most-read stories from this week’s APEX Daily Experience newsletters. To receive breaking passenger experience industry news in your inbox on a daily basis, subscribe here.  High Fashion: Cathay Pacific Teams Up With Net-a-Porter for Wireless In-Flight Retail SOUTH CHINA MORNING POST | AUGUST 9, 2016 Cathay Pacific has launched a wireless digital retail platform on board its new Airbus […]

Kid-ding Around: How Airlines Are Accommodating Families Traveling With Children
August 11, 2016  | Written by Howard Slutsken
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APEX Insight: The Federal Aviation Administration Reauthorization Bill, which was passed on July 13, includes a provision to improve family travel, and airlines are jumping on board. From Frontier’s Kid Zone to Air New Zealand’s Economy Skycouch, airlines are seeking innovative ways to facilitate the passenger experience for families traveling with children €” and their seat neighbors. […]