Panasonic Avionics is Hiring, Not Firing Despite Contradictory News Coverage


A China Eastern Airlines cabin, which is equipped with Panasonic Avionics’ Live Television service. Image via Panasonic Avionics

APEX Media has written an article to shed light on a misconstrued piece of news that was mistakenly published in the APEX Daily Experience newsletter. 

Following the inclusion of an article by The Orange County Register in the APEX Daily Experience newsletter, which read that Panasonic Avionics is to lay off 13% of its Lake Forest workforce at the end of September, APEX Media has spoken directly with Panasonic Avionics to clarify the details of the story. 

According to Brian Bardwell, who is Senior Manager, Global Brand and Corporate Communications at Panasonic Avionics, the layoffs refer to previous workforce reductions that occurred at the company last year following the devastating effects of the COVID-19 pandemic on the aviation industry.

However, Bardwell explained that when Panasonic Avionics joined the US Government’s Payroll Support Program in 2021, it offered all employees affected by the 2020 workforce reduction the chance to rejoin the company, and to receive compensation and benefits for as long as Panasonic Avionics participated in the government’s program. 

The 221 employees that accepted the offer, which were mentioned in The Orange County Register piece, will continue to receive their full salary and benefits until September 30, when the program concludes. The article was correct in stating that employees who had re-enrolled for health and dental benefits for this year will be eligible, along with their dependents, for the continuation of those services for up to 18 months following their layoffs.

Contrary to the message the aforementioned article sends, Panasonic Avionics is currently hiring new staff. 

Elsewhere, it recently announced Singapore Airlines as the launch customer for its new Marketplace ecommerce platform, which facilitates in-flight food and beverage ordering, expands retail and duty-free offerings with the use of dynamic inventory, and initiates promotions throughout the customer journey in both connected and non-connected environments.