PXCom Adds Ad Opportunities to Destination Content
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APEX Insight: PXCom, an in-flight entertainment provider specializing in destination content, partners with IMM International to add digital advertising to its media solutions, giving airlines the opportunity to increase ancillary revenues.
PXCom, an in-flight entertainment provider that specializes in destination content, has partnered with IMM International to add digital advertising and ancillary revenue opportunities to its media solutions. The partnership leverages airlines’ knowledge of passengers’ destinations to focus its advertising strategy.
“Destination-related information is the most visited on medium haul, and the second most visited on long haul. Hence, it’s a perfect place for a brand to reach its target,” says Cyril Jean, CEO, PXCom.
“Everything that can be done without connectivity has to be integrated on the onboard IFE server in order to protect the bandwidth and let the passenger use the IFC for social media, e-mails…” – Cyril Jean, PXCom
On a flight to Paris, the Palais Garnier could have a banner on the splash page of the in-flight entertainment system that, when clicked, could lead passengers to a city guide for the City of Lights, where they could then find the address and other details for the theater.
“People are always keen on receiving messages answering to their needs at the right time, the right location,” Jean adds.
Joining forces with IMM International, who specialize in in-flight entertainment advertising, opens PXCom’s city guides to the more than 150 airlines in IMM’s portfolio. IMM draws the advertisers and PXCom provides the technical skills, aligning advertisers’ goals to their target audiences. Nicolas Devos, CEO, IMM, says that advertising can also be extended beyond the onboard experience and be offered pre- and post-flight. “The partnership with PXCom brings now the missing piece of the puzzle: digital in-flight advertising,” he said in a press release.
“Since we have all the content on board, especially microsites, we can guarantee … a maximum quality of service, regardless of the connectivity,” Jean says. “IFC is a cost-center for the airlines. Everything that can be done without connectivity has to be integrated on the onboard IFE server in order to protect the bandwidth and let the passenger use the IFC for social media, e-mails…”