We value your privacy

This website uses cookies to ensure you get the best experience on our website. Learn more

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

  > News >  

      Signal Lamp Entertainment Announces Airborne Interactive Acquisition at AIX

      April 2, 2019  | Written by Valerie Silva
      Author Photo

      Share

      sle
      David Villarreal, Signal Lamp Partners; Ian Walberg, Airborne Interactive; and Neil James, Signal Lamp Entertainment. Image: Maxim Sergienko

      Signal Lamp Entertainment (SLE) today announced plans to acquire Airborne Interactive. The move is an effort to create a single entity capable of deploying an in-flight entertainment and connectivity (IFEC) system that offers an OEM-agnostic advertising and content distribution solution. The acquisition brings together SLE’s expertise in content distribution and advertising and Airborne’s decades-long experience in passenger user interfaces, seat apps and mapping products under one portfolio to address many airlines’ biggest obstacle: modifying legacy IFEC software across mixed fleets, without overly impacting resources or schedules, and also yielding financial returns quickly.

      According to Neil James, SLE’s chief commercial officer, airline customers “love the agnostic advertising and content distribution platform” but are not sure how to implement it across disparate IFE OEM platforms quickly and at a reasonable cost. “Well, with the acquisition of Airborne, we gain over 20 years experience working on virtually all IFEC platforms, map technology, GUIs and seat apps,” he says. “We can truly envision the business outcome and deliver the solution.”

      RELATED: Blizzard and Signal Lamp Forge Alliance to Bring Epic Content Experiences to the World of Aircraft

      A strengthened SLE also means new features, applications and advertising products that will help airlines maximize the value of their IFEC platforms. “From compelling seat apps, to integrating multiple IFEC platforms together into the global advertising eco-system, together we can offer end-to-end solutions,” says Ian Walberg, CEO, Airborne Interactive.

      David Villarreal, managing partner, Signal Lamp Partners, stresses that the acquisition will yield more than technological advancements: “[It] also allows us to assure airlines that we can provide a total solution – from idea to implementation.”