Spafax Brings BritBox North America Content to JetBlue


Image via BritBox North America

Passengers traveling with JetBlue Airways, which recently began operating transatlantic flights between the US and the UK, can now watch a range of British in-flight entertainment content provided by BritBox North America thanks to the streaming platform’s partnership with Spafax.

A new partnership between Spafax and BritBox North America, the subscription streaming service from BBC Studios and ITV that offers a selection of British entertainment in the US and Canada, will see the introduction of BritBox’s “Mystery Collection” onboard JetBlue flights this month. 

BritBox’s “Mystery Collection” is made up of a selection of British crime thrillers and dramas, which the service is known for. Titles will include Murder on the Orient Express and The Mysterious Affair at Styles in addition to a host of original BritBox content.

Jason Haney, Spafax’s director, Brand and Alliances, commented, “We’re thrilled to be the first content service provider to bring the incredible collection of BritBox dramas and mysteries to the in-flight market. British programming has long-held the affection of audiences around the world, and BritBox’s exclusive British content makes our partnership with them unique.”

“As British programming continues to rise in popularity, we’re excited to partner with Spafax to entertain airline passengers with some of our favorite British mysteries and dramas that are available to stream exclusively on BritBox,” added Nada Arnot, SVP Marketing at BritBox.

The number of BritBox North America subscribers grew by 20% during the COVID-19 pandemic, which led to the service acquiring and co-producing more original content for the platform. 

Recent BritBox originals for North America include Grace, a series based on the Roy Grace novels by Peter James that follows a detective who ends up digging into old cold cases after he is ostracized due to his unorthodox crime-solving methods. The service also commissioned Hope Street earlier this year, which will focus on the mysterious arrival of English detective constable Alimah Khan in the fictitious Northern Irish town of Port Devine.