United Partners with Coda Collection for Music-Centric IFE Content
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During this week’s announcement about its largest aircraft order to date, United Airlines briefly mentioned an exclusive partnership with Coda Collection regarding music-related in-flight entertainment content.
As a result of an exclusive partnership between United Airlines and Coda Collection, passengers on United flights equipped with seatback or wireless in-light entertainment can access a curated selection of Coda Collection’s music-centric video content.
Feature-length films available to watch on United flights include Music, Money, Madness … Jimi Hendrix In Maui; Gimme Some Truth: The Making of John Lennon’s Imagine Album; Bob Dylan: The Other Side of the Mirror; Evanescence: Embracing The Bitter Truth; Creem: America’s Only Rock ‘n’ Roll Magazine and more.
The titles will be refreshed on an ongoing basis, so passengers can expect a variety of content including music documentaries, live concert films, episodic-series and more spanning a range of genres and eras.
The Coda Collection is a subscription streaming service hosted on Amazon Prime Video founded by industry veterans including Yoko Ono. Its aim is to to deepen the connection between fans and artists. “What’s being lost in today’s swarm of streaming services and search engines is the deep connection that is fueled by the stories that surround all the songs and artists that we love,” explained Jim Spinello, Coda Collection’s founder and CEO.
Launched in February 2021, the service already boasts content partners including Sony Music and Mercury Studios. Furthermore, it offers free access to written interviews, reviews, playlists and more from music writers selected by Chicago Tribune pop music critic Greg Kot on its website.
The service is $4.99 per month, but there is a free seven-day trial available.