VIDEO: Aeroméxico’s Andres Castañeda on Making the Most of Passenger Data

June 22, 2018  | Written by Stephanie Taylor

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APEX Insight: Aeroméxico is making the most of the “luxury problem” airlines face in terms of an “overload of data” by using a central repository from which it can personalize the passenger experience.

During APEX TECH June 2018, Aeroméxico’s SVP of Marketing, E-commerce and Customer Experience Andres Castañeda talked to APEX Media director Maryann Simson about how the airline is breaking down the silos between its data to create a “more seamless experience across all of the touchpoints.”

The interview also sees Castañeda discuss artificial intelligence, explaining how machine learning has improved Aeroméxico’s chatbot since it was released a couple of years ago, and give an example of how the chatbot allows the airline to communicate with its customers in difficult circumstances.