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[VIDEO] How SAS is Using New Technologies to Improve Sustainability

September 27, 2019  | Written by Stephanie Taylor
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Pictured (left to right): Annelie Nassen, EVP Global Sales and Marketing, Scandinavian Airlines and Maryann Simson, director, APEX Media.
Pictured (left to right): Annelie Nassen, EVP Global Sales and Marketing, SAS; and Maryann Simson, director, APEX Media. Image: Stephanie Taylor

From focusing heavily on sustainability to offering high-speed in-flight connectivity, Scandinavian Airlines is on a mission to stay ahead of customer expectations.

At World Aviation Festival 2019 in London, Annelie Nassen, executive vice-president of Global Sales and Marketing for Scandinavian Airlines (SAS), highlighted sustainability as one of the carriers’ key areas of focus. Not long afterwards, the carrier announced that passengers now have the option to purchase biofuel for 20-minute blocks of flight time.

During an interview with director of APEX Media Maryann Simson, Nassen explained that SAS sees technology as the “perfect match” when it comes to improving sustainability. She outlined the range of ways in which the carrier is bettering its environmental credentials, including its research on hybrid and electric aircraft in partnership with Airbus.

Nassen also touches on how technology is improving the passenger experience throughout the journey, whether it’s eliminating the need for travelers to print and bag tags with the use of an electronic alternative, or allowing them to stay connected with its high-speed in-flight connectivity.

APEX @ is made possible by the support of West Entertainment.