APEX Content Market 2024: Virgin Atlantic Acquires All3Media International Content for IFE
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Virgin Atlantic has acquired a range of content from independent distributor All3Media International, including both new and returning series’ and documentaries, for its in-flight entertainment (IFE) catalog.
As a result, the carrier’s IFE selection will now feature Two Brothers Pictures’ character-driven action thriller Boat Story and Story Films’ gripping psychological thriller Captivated. Virgin Atlantic has also opted to acquire the second season of The Tourist featuring Jamie Dornan, and HTM Productions’ second series of Trigger Point, starring Vicky McClure.
Other returning brands include season 4 of feel-good escapist drama All Creatures Great and Small, which follows a young vet’s adventures in the stunning Yorkshire Dales; and season 23 of iconic detective drama Midsomer Murders.
“I’m thrilled that this extensive, multi-genre slate of content will be joining the impressive Virgin Atlantic entertainment line-up.”
Emily Lawn, All3Media International
Eslewhere, Virgin Atlantic has also acquired a host of documentaries and lifestyle programming from All3Media. These include Secret World of Guide Dogs, the travelogue Wild Caribbean, Italian food odyssey Gino’s Italy: Secrets of the South and a behind-the-scenes look into an iconic London hotel in the form of The Hilton: Park Lane.
The guide dog-related content seems particularly relevant to the airline brand, which announced a partnership with the charity a year ago with the aim of creating a more inclusive air travel experience for those with sight loss
Green-fingered fans can follow garden transformations in season 8 of Garden Rescue and the joys of recycling, upcycling and decluttering homes is celebrated in the second series of modern home renovation series Sort Your Life Out, presented by British TV personality Stacey Solomon.
Global Inflight Sales Executive at All3Media International Emily Lawn commented, “I’m thrilled that this extensive, multi-genre slate of content will be joining the impressive Virgin Atlantic entertainment line-up. Whether passengers are looking to lose themselves in captivating thrillers, return to beloved cosy dramas or escape to stunning locations, we’re proud to provide content that continues to enthral and entertain airline passengers.”