West Entertainment and CAMPSITE Media House Form Creative Partnership
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APEX Insight: West Entertainment and CAMPSITE Media House’s partnership will offer clients the ability to create and execute their own original branded content.
West Entertainment has announced a marketing partnership with content creation group CAMPSITE Media House. The post-production house and service provider, which was founded by industry veteran Rick Warren in 2016, will now offer clients the ability to create and execute their own original branded content.
“Because of CAMPSITE’s history working with a multitude of brands and our history with in-flight, we feel this partnership is going to be a most valuable service to our clients and the affiliated brands who are interested in getting their message on board,” said Rick Warren, West Entertainment’s managing partner.
CAMPSITE is comprised of writers, producers and directors who specialize in carrying out creative from conception to completion.
With offices in Santa Ana, California and a production facility at West Entertainment’s Irvine offices, CAMPSITE is comprised of writers, producers and directors who specialize in carrying out creative from conception to completion. West Entertainment foresees its clients working with CAMPSITE to produce safety videos, airline profile pieces, destination content or 30 second advertisements with affiliated brands.
“Having worked with Rick and his team in the past, we are confident CAMPSITE is the right creative fit for West Entertainment and their IFE and cruise line clients,” said Marcus Vadas, executive producer of CAMPSITE Media House, whose clients include Johnson & Johnson, Virgin Mobile and Mountain Dew. “What’s more, West Entertainment has built a state-of-the-art digital media production facility which enables us to ensure continuity in the quality of work we provide our clients and their ever expanding creative needs.”
In August 2016, Virgin America selected West Entertainment to provide in-flight entertainment management services, including video content metadata services and advertising administration. Earlier this year, West Entertainment teamed up with AirFi to give airlines a portable in-flight entertainment streaming option that includes Hollywood movies.
With its latest partnership, West Entertainment hopes to offer relevant and sophisticated solutions to its clients’ growing creative needs. “This is a tremendous opportunity for both companies to shine in their respective areas of expertise,” said Troy Burlage, West Entertainment’s vice-president of Sales & Business Development. “In just a short period, this partnership is already paying dividends in original content creation for the home entertainment market.”