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Delta’s Answer to High-Volume Boarding? Load the Carry-on First
June 8, 2015  | Written by Caroline Ku
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APEX Insight: Delta Air Lines will be loading hand luggage before boarding passengers to speed the pre-flight procedure in what may be the busiest summer for air travel. Instead of boarding a flight with carry-on in hand, Delta Air Lines passengers may arrive at their seats with their luggage already stowed above their heads. Early Valet, a seasonal service launched by Delta, will […]

El Al Welcomes Tech and Travel Startups Aboard “Cockpit” Program to Pilot Their Ideas
June 5, 2015  | Written by Caroline Ku
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APEX Insight: El Al’s Cockpit mentorship program and Microsoft Ventures in Tel Aviv take a grassroots approach to cultivate creativity in aviation travel tech for the region. Have a tickling tech or travel idea for the aviation industry? How would it feel to run that thought by professionals and experts who are at your disposal and, have some financial backing to realize […]

Duty Free Gets A Lot Easier With a Brand New Smartphone App
June 4, 2015  | Written by Jordan Yerman
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APEX Insight: SimpliFly hopes to simplify the duty-free airport experience with an app that lets travelers shop at any airport, anytime – and delivers the goods to wherever they’re going. Buy Then Fly, Or Fly Then Buy So you’re flying from New York to London, you jet-setter, you. At the moment you have two choices if you […]

Airline Retail Conference: Media inMotion Debuts Apple Watch App for Monarch Airlines
June 3, 2015  | Written by Maryann Simson
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APEX Insight: Media inMotion’s IFE-interfacing Apple Watch app for Monarch Airlines utilizes wearable technology for an integrative, second-screen entertainment experience. The second-screen phenomenon is gaining momentum in the aircraft cabin. It’s a standard part of modern-mobile-device user behavior and the premium in-flight entertainment (IFE) offering now in first and business-class cabins. Some of the world’s top full-service […]

Southwest Offers a Discounted Lyft to Passengers at Dallas Love Field
 | Written by Caroline Ku
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APEX Insight: The debate on airport rideshares is hardly settled, but Southwest Airlines has taken a side by enticing its passengers to get a Lyft to and from Dallas Love Field. Southwest Airlines has teamed with rideshare service Lyft to get passengers to and from Dallas Love Field (DAL) while relieving some of the airport’s peak parking problems. The Dallas-based […]

APEX Hollywood Shortlist: San Andreas Rock-quake Rattles Box Office to the Tune of $54.4M
June 2, 2015  | Written by Tomas Romero
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Disaster movie one-upmanship is a time-honored tradition in Hollywood. We’ve had seasons with two volcano movies (Volcano and Dante’s Peak), two giant asteroid flicks (Armageddon and Deep Impact) and even dueling White House-in-peril-actioners (White House Down and Olympus Has Fallen). But when it comes to earthquakes devouring the west coast, it’s gonna be hard to […]

Giving Passengers Choice is Key to SIA’s New Premium Economy IFE Strategy
 | Written by Marisa Garcia
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Singapore Airlines (SIA) has made in-flight entertainment (IFE) a central passenger experience feature of its new Premium Economy cabin, through a combination of latest generation hardware, a user-friendly interface and a strong content platform. The selected Panasonic eX3 system boasts the largest screen introduced into a premium economy cabin. It dominates the back of the modern, feature-rich seat, […]

Culinary Curiosity
June 1, 2015  | Written by Jakub Stachurski
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This article originally appeared in The Culture Issue of APEX Experience. As a little boy, I tried digging in my backyard until I got to China, because I wanted to taste the roast duck, pork and marinated squid I’d seen hanging in the windows of Chinese restaurants downtown. Even back then, my omnivorous curiosity was unsated and concerned with […]

Conflict Zones
 | Written by Maryann Simson
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This article originally appeared in The Culture Issue of APEX Experience. Among those taking the lead to establish strategies for the mitigation of conflict-related threats to civil aviation are the Airports Council International (ACI), the International Air Transport Association (IATA) and the International Civil Aviation Organization (ICAO). While these three groups, along with more than 190 member states, have […]

Fly Me to My Room
 | Written by Jordan Yerman
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This article originally appeared in The Culture Issue of APEX Experience. Guests first experience Icelandair’s Hotel Reykjavík Marina through Slippbarinn, the first cocktail bar in Iceland. Food and beverage manager Ásgeir Már Björnsson would only confirm that pedigree with a quiet “more or less” as he slides over a perfect Old Fashioned, cooled by a massive chunk of ice […]