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APEX in Profile: Mary Rogozinski
May 6, 2015  | Written by APEX Staff
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Mary Rogozinski Manager, Content Partnerships Gogo Mary started at Gogo in 2009, not long after the launch of in-flight Wi-Fi on American Airlines. She worked as an airline account manager before taking on the management of Content Partnerships, working as a “CSP of one.” Prior to Gogo, Mary worked at United Airlines for almost 30 […]

APEX in Profile: François Rodriguez
 | Written by APEX Staff
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François Rodriguez Chief Strategy and Marketing Officer SITA OnAir François has marketing and management degrees from universities in the UK and Switzerland and over 15 years of experience in the telecommunications industry. In 2010, he joined OnAir as director of Strategy and Marketing and is now driving the global marketing strategy of the “e-Aircraft.” FAST […]

Editor’s Reading List: The Culture Issue
 | Written by APEX Staff
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  Rejection Proof Jia Jiang Seeing that he was failing in his entrepreneurial ambitions by playing it safe in life, Jiang decides to purposefully seek out rejection over 100 consecutive days in order to inoculate himself against his fears. Not only are his experiments humorous, his insights into how we set ourselves up for success […]

Mike Kelley Wants to Photograph Your Airplane
 | Written by Caroline Ku
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Mike Kelley was perusing the Internet when he learned about a guy who had spent two decades of his life collecting Pan Am paraphernalia to replicate the airline’s 747 cabin that was sitting in his garage. As someone who finds himself “browsing the web at 2 a.m. looking up articles on aviation and aviation history,” […]

Do You Know Your Airline Taglines?
 | Written by APEX Staff
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Recognize the airline slogans from the “Well Spoken” cover page of The Culture Issue? Eager to find out if you’re right? Scroll just enough to see the quoted expressions in large, bold type and then scroll just a little more to reveal the airline behind each slogan. Easy on the scrolling because you don’t want to ruin the game. Good […]

Star-Powered Sponsorships
 | Written by Jessica Sammut
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Celebrity airline endorsement has been around for decades but more recently airlines have aligned themselves with elite athletes who often hold global celeb status. By associating themselves with much-admired athletes, airlines are not only connecting with sports fans around the world to build up brand awareness, they’re adding a coveted “cool-factor” to their airline brand. The campaigns, often playful with elements of humor, […]

The Game Plane Takes Off!
 | Written by Jessica Sammut
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Launched in September 2014, The Game Plane, the first television game show ever filmed on regularly scheduled flights, is a huge hit with passengers and TV viewers. The show, which takes place on Allegiant Air flights, had an estimated seven to 10 million viewers in its first season and continues to surprise and delight passengers flying with […]

51st International Paris Air Show
 | Written by Jessica Sammut
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Every two years, the Paris Air Show brings together aviation professionals from around the world and this year’s 51st edition will be no exception. Taking place June 15-21 at the iconic Le Bourget exhibition center, the Paris Air Show touts the world’s biggest of its kind in terms of surface area, official delegations and number […]

JetBlue Puts Its “Blue” Spin on Training and Hospitality
 | Written by Katie Sehl
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In March, JetBlue opened a new boutique hotel, The Lodge at Orlando Support Center (OSC). The four-storey lodge houses 196 blue-themed guest rooms, and features amenities with branded twists, including a 24-hour fitness facility, tailfin-shaped saltwater pool, outdoor fire pit, several sports fields, complimentary laundry services, a full-service on-site restaurant and a bar, fittingly called […]