Air Travel in 2025: Honour, Airbus, Panasonic, Norwegian, Avianca Collab on FTE Think Tank

What could the passenger experience onboard narrow-body aircraft look like by 2025? What is needed to increase the speed at which the industry innovates and improves the passenger experience up in the air? These are a few of the questions Future Travel Experience challenged Honour Branding, Airbus, Panasonic, Norwegian and Avianca with for a cooperative “think tank” […]

APEX Hollywood Shortlist: The B.O. Force is Strong with Star Wars: The Force Awakens for the second Smash Weekend to the Tune of $153.5M

APEX Insight: Crossing the $1B mark worldwide in just 12 days, Star Wars: The Force Awakens hangs onto the top spot at the B.O. for the second straight week with a truly epic $153.5M People expected Star Wars: The Force Awakens to be big, but not even Maz Kanata herself could not have predicted just […]

Year in Review: Top Aircraft Interior Concepts of 2015

APEX Insight: Every year brings new aircraft interiors concepts that address common complaints and improve the cabin space for airlines and passengers alike. Here is our top 10. One of the many treats of working in aviation is looking forward to whatever the industry’s creative pool of designers and engineers will come up with, and relishing […]

Year in Review: Top Airline Amenity Kits of 2015

APEX Insight: Over the past 12 months, we’ve looked at countless trends affecting the passenger experience: Leading-edge tech, wacky patents, fun food concepts and hot cabin designs. Here, we recognize some of the coolest amenity kits enjoyed by airline passengers in 2015. R is for Retro An impossible trend to miss in 2015 was the […]

Year in Review: Top In-Flight Entertainment Trends of 2015

APEX Insight: Modern in-flight entertainment and connectivity systems (IFEC) allow an enterprising airline to expand its in-flight entertainment selection beyond the typical blockbusters. Passengers now have more options than just watching movies. Of this year’s trends, virtual reality and BYOD have taken IFE by storm and showed the highest potential of moving forward into 2016. Ambient Entertainment For […]

Year in Review: Top Cabin Interiors of 2015

APEX Insight: Airlines thrilled us once again this year with new cabin products that push the limits of design, enhance brand definition and introduce high standards of comfort and style to the passenger cabin. As we get ready to turn the page on 2015 (and look forward to all the excitement to come in 2016), […]

In Conversation with Fernand Fernandez on Creating a True Premium Economy Cabin for American Airlines

APEX Insight: In our premium economy blog series, Happy Medium, we looked at airline strategies for this value-added cabin, positioned between business and economy. American Airlines is the first US carrier to introduce a fully differentiated mid-market product to its fleet. We spoke with its vice-president of Global Marketing, Fernand Fernandez, to learn why this step made sense […]

Seven Airports Around the World Spreading the Holiday Cheer

APEX Insight: As airports prepare for one of the busiest travel times of the year, some are going all out to ensure passengers feel the holiday spirit: elaborate Christmas dinners at Zürich Airport, complimentary gift wrapping services at Heathrow and “Merry Makers” who surprise passengers with random acts of kindness across US airports. Travelers feeling the stress of the season […]