Striking the Right Chords with Passengers
Share
- Photo: Southwest Airlines
With the abundance of new on-screen in-flight entertainment technology emerging, sometimes good old fashioned music gets left looking second best. While watching a blockbuster Hollywood movie on a high-definition screen is certainly nothing short of an experience, sometimes sitting back, eyes closed, reclining (if you’re brave enough) and listening to melodic music is enough to make a flight very pleasant. Considering the increasing costs for entertainment extras on some economy flights, those traditional tunes might be sounding pretty good.
Experts are finding that music is more than just an aural pleasure. British Airways takes their catering seriously enough, but recently turned to science and sound to further refine their in-flight meals. Using the theory of “Sonic Seasoning,” they’ve curated a playlist intended to enhance the in-flight dining experience. This theory works on the ground as well. Playing specific tunes while eating may make food taste sweeter or saltier, negating the need for extra additives, thus improving health, according to Oxford Professor Charles Spence. Next time you’re traveling British Airways, be sure to tune into “Sound Bite” as you enjoy your meal.
Airlines are finding music is a good way to connect with passengers, even without a meal in front of them. Many offer complimentary radio programs and unique playlists. Southwest Airlines offers free Beats Music previews (you can tune in on three songs before log-in is required), which allows passengers to choose music genres based on mood. Learning the moods of passengers will no doubt inform future playlists for the airline, while access through Wi-Fi keeps the selection current.
Music is a great travel companion. It can ease anxiety, help you sleep or simply drown out your neighbor. The APEX team each have unique musical tastes when they travel. Check out this post where they share some of their soundtracks. It is commonly believed that music is good for your health so listen up!