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The 7.2  April/May Issue of APEX Experience is now available! Access the full issue online.
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APEX Experience: Latest Issue

Settle into the April/May issue of APEX Experience magazine and learn about the seats and services that shape comfort for air travelers. For some it’s about aisle access, for others it’s family-first boarding. The definitions of “just right” are different for… Read more

Space Odyssey: A Behind-the-Scenes Look at ViaSat-2

APEX Insight: ViaSat probes the possibility of higher broadband capacity, better coverage and seamless connectivity with the launch of ViaSat-2. ViaSat-2 sat quietly on its cradle in the clean room, no longer attended to by scores of gowned technicians. Antennas folded,… Read more

Brand Anew: Southwest’s Heartfelt Redesign

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Southwest transplants a universal symbol into the core of its brand. The line… Read more

Brand Anew: Cathay Pacific’s Stroke of Genius

APEX Insight: Every airline logo tells a story. Deciphering its narrative is key to relaunching the brand. In this section of the multipart feature, we look at how Cathay Pacific lent its brushwing logo to Dragonair to deepen the airlines’ familial… Read more