Welcome to APEX

Your Hub for Passenger Experience News

The 6.3 June/July Issue of APEX Experience is now available! Access the full issue online.

Click here to register for APEX EXPO, taking place in Singapore from October 24-27, 2016.
Screen Capture

APEX Experience: Latest Issue

In this issue, colored LEDs, YouTube and TV box sets entertain us en route to summer destinations. At the airport, beacons beckon and GPS ensures luggage doesn’t get lost. Opting for a staycation? Travel vicariously to Italy to taste United’s… Read more

Qantas_pj

Sleepwear Warms Passengers to Airline Brands

APEX Insight: Pajamas are a nice fit for “soft branding”; they make long-haul flights in premium cabins comfortable while reflecting brand character. Airlines work tirelessly to make these in-flight comforts desirable, and with good reason: Premium flyers take their in-flight PJs… Read more

06_rimowa

Sky-High Retail for Grounded Shoppers

APEX Insight: An airline ticket is no longer required to experience the highlights of the airport shopping experience. Retail outlets have captured the magic of air travel and, through clever designs, are sharing it with shoppers. Innovative interiors and themed… Read more