Thought Leadership & Brand

Ethiopian Airlines’ Samson Arega Bekele Appointed to APEX Board of Directors

July 15, 2025 | Written by APEX Staff

Samson Arega Bekele Group Vice President Customer Experience at Ethiopian Airlines has been appointed to the APEX Board of Directors following a unanimous APEX Board vote late last week. He will serve the remainder of an airline board term through November 2026, adding a critical voice from one of the most expansive global networks in […]

Entertainment & Connectivity, Thought Leadership & Brand

APEX Lifetime Achievement Award Winner Mike Covell, Founder of Entertainment in Motion, Dies at 86

July 14, 2025 | Written by APEX Staff

Mike Covell, founder of Entertainment in Motion and recipient of the APEX Lifetime Achievement Award, passed away peacefully on July 11, 2025, at the age of 86. A trailblazer in the in-flight entertainment industry, Covell spent decades shaping how passengers experienced content in the air, elevating airline entertainment from a novelty to a global expectation. […]

Airport Experience

Technology Takes Center Stage in AA’s Summer Travel Strategy

July 11, 2025 | Written by Joshua Kupietzky

American Airlines (AA) has introduced a series of customer-focused technologies ahead of the peak summer travel season. From AI-powered rebooking tools to intelligent connection-saving systems, the airline is working to elevate the passenger experience through innovative solutions. This summer, American Airlines is utilizing technology to enhance nearly every aspect of the travel experience. Its latest […]

Entertainment & Connectivity

Vietjet Thailand Takes In-Flight Experience to New Heights with Blueview IFE

| Written by Joshua Kupietzky

Vietjet Thailand has announced plans to launch its first in-flight entertainment (IFE) system, powered by Bluebox Aviation Systems’ (Bluebox) Blueview platform. Beginning in the third quarter of 2025, the airline will introduce Blueview IFE across its narrow-body Airbus fleet. The service will deliver movies, TV, music, retail and more directly to passengers’ personal devices. Vietjet […]

Inflight Service

Kaelis Creates New Children’s Amenity Kits for EVA Air

July 9, 2025 | Written by Stephanie Taylor

Together with onboard products provider Kaelis, EVA Air has debuted a new limited edition amenity kit for travelers under 12 years old featuring its mascot, Berry the Bear, in time for the summer season. The news is the latest in a slew of airline updates to amenities for their youngest passengers. The kit is housed within a […]

Entertainment & Connectivity

Delta Elevates IFE With WNBA Series, Enhanced Passenger Experiences

July 4, 2025 | Written by Joshua Kupietzky

Delta Air Lines has further enhanced its in-flight entertainment (IFE) offering with the launch of its original video series, “Power Forward,” which is now available for passengers to watch onboard. The three-episode show enables travelers to get an inside look at the lives of three superstar Women’s National Basketball Association (WNBA) athletes as the 2025 […]

Airport Experience

Updated Airline Lounge Offerings at MIA, SEA Reflect Growing Focus on Premium Hospitality

July 1, 2025 | Written by Joshua Kupietzky

Major US carriers continue to invest in upscale lounges in a bid to meet rising passenger expectations. Last week, American Airlines (AA) and Delta Air Lines (Delta) each unveiled significant developments focused on their lounge offerings at Miami International Airport (MIA) and Seattle–Tacoma International Airport (SEA) respectively. AA Invests in Comfort & Capacity at Miami […]

Airport Experience

AGATI Channels Business-Class Seating with Angled Layout for New Terminal Seat Product

June 30, 2025 | Written by Joshua Kupietzky

Chicago, US-based AGATI Furniture has introduced Departures Seating, a new airport seating system that breaks from the usual straight-line layouts. With angled, modular rows, it offers users more comfort and personal space. The design aims to make waiting at the gate a more relaxing, passenger-focused experience. Privacy, Practicality and Productivity For decades, airport gate seating […]

Aircraft Interiors, Inflight Service

Air New Zealand Bets on Economy Bunk Beds to Boost Passenger Comfort

June 29, 2025 | Written by Brian Sumers

Original Article Paraphrased and Abbreviated by APEX Staff with Permission Air New Zealand is set to roll out Skynest, a bold new economy class feature offering lie-flat bunk beds on ultra-long-haul flights. The bunk-style pods will debut on two Boeing 787-9 Dreamliners, with the Auckland to New York route scheduled as the first to showcase […]

Inflight Service

Rising Temperatures Push One US Airline to Rethink Cabin Beverage Safety

June 26, 2025 | Written by Joshua Kupietzky

In June 2024, reports began circulating of Southwest Airlines flight attendants being injured by exploding soda cans in-flight. With this summer looking just as hot as the last, the problem has returned, especially throughout the American Southwest, where temperatures regularly reach triple digits in Fahrenheit. The issue reveals how intensely scrutinized in-flight catering and food […]

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