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Brewing at Altitude: A Closer Look at Airline Tea Offerings in Honor of International Tea Day
May 21, 2025  | Written by Joshua Kupietzky
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Tea is more than a beverage – it is a ritual steeped in culture, history and hospitality. The drink has bridged classes and continents, from tea salons in Singapore to British drawing rooms. In 2019, the United Nations General Assembly declared May 21 as International Tea Day, which airlines use to highlight their favored tea providers. […]

United From Seatback to Soul: Designing IFEC Around the Passenger, Not the Platform
 | Written by APEX Staff
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United Airlines launched the second day of APEX TECH 2025 at Los Angeles International Airport with a keynote that reframed the conversation around inflight entertainment and connectivity. Titled United From Seatback to Soul: Designing IFEC Around the Passenger, Not the Platform, the session featured United Airlines Director of Inflight Entertainment Dominic Green as the keynote […]

IFC Revolution Workshop Yields Definitive Industry Outcomes at APEX TECH 2025
 | Written by Joshua Kupietzky
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A fast-paced, high-impact session at APEX TECH 2025 yesterday saw airlines, technology providers, digital innovators, and advertising leaders unite around a common goal: transforming inflight connectivity from a cost center into a strategic, revenue-generating asset. Through four dynamic workshop tables, participants tackled the migration from legacy IFC systems to next-generation platforms. The session, titled IFC […]

SAS Charts Future of Digital Aviation with Starlink, Embedded Streaming, and Ad Tech Strategy
 | Written by APEX Staff
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Scandinavian Airlines (SAS) unveiled a bold digital transformation strategy during Tuesday’s keynote at APEX TECH 2025, highlighting its full-fleet Starlink rollout, the upcoming launch of embedded streaming, and a major new advertising platform initiative. SAS Head of Product and Digital Development Aron Backström laid out a vision built on free connectivity, seamless personalization, and expanded […]

Alaska Airlines Group Sets Innovation Path at APEX TECH 2025 Keynote
May 20, 2025  | Written by APEX Staff
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Alaska Airlines Group opened APEX TECH 2025 with a forward-focused keynote centered on global growth, dual-brand alignment, and the strategic deployment of artificial intelligence across every layer of the airline experience. Moderated by APEX Group CEO Dr. Joe Leader, the session featured Alaska Airlines Group Senior Vice President of Merchandising and Innovation Charu Jain and […]

Alaska Airlines Unveils Vision for Future Gate Experiences at FTE World Innovation Summit
May 15, 2025  | Written by APEX Staff
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Alaska Airlines Director of Innovation Bernadette Berger took center stage on May 15 at the Future Travel Experience World Innovation Summit 2025 in Pittsburgh, unveiling a transformative new vision for airport gate experiences. Presented under the title “Seamless and Remarkable: Future Gate Vision,” Berger shared how Alaska Airlines and Hawaiian Airlines plan to revolutionize pre-flight […]

Bold New Frontiers: Experts Reimagine the Passenger Journey at FTE’s World Innovation Summit
 | Written by APEX Staff
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The closing session of the first day at the Future Travel Experience (FTE) World Innovation Summit in Pittsburgh brought together leading minds from aviation, design, and passenger experience to address one of the industry’s most urgent imperatives: rethinking the end-to-end passenger journey. Moderated by Aviation Consultant Andrew Price of Opermium.com, the panel featured SkyTeam Portfolio […]

Spirit Airlines Unveils Updated Go Comfy Seating Option
May 14, 2025  | Written by Joshua Kupietzky
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Spirit Airlines has announced a new extra-legroom seating option and exclusive loyalty benefits for members of its Free Spirit loyalty program. Go Comfy: More Pitch, No Blocked Middle Seat For many budget travelers, the trade-off for cheap tickets used to be comfort, but that narrative has shifted in recent years. Almost two decades ago, in […]

At FTE World Innovation Summit, British Airways Announces Doubling of On-Time Performance Through AI and £7 Billion Transformation
May 13, 2025  | Written by Joshua Kupietzky
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At the Future Travel Experience (FTE) World Innovation Summit held today in Pittsburgh, British Airways announced that it has significantly improved its on-time performance, attributing the achievement to artificial intelligence, forecasting, optimization, and machine learning. These technologies were deployed as part of the airline’s £7 billion transformation program launched in 2023, which has ushered in […]