APEX Content Market 2026: Warner Bros. Discovery Introduces New Inflight Programming
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Warner Bros. Discovery Content Licensing is opening the 2026 APEX Content Market in Dubai with two new short-form titles debuting in the airline market. The company is introducing the animated children’s series Doggyland and an airline-exclusive edition of Extra: Pop Culture Quiz! to expand onboard programming beyond traditional film and television. Both titles leverage established entertainment brands to give airlines new viewing options that appeal to families and casual travelers.
Expanding Family Entertainment with Doggyland
The first offering, Doggyland, brings a bright, kid-friendly musical series into the airline cabin. Co-created by rapper and entertainment icon Snoop Dogg, the show follows a playful group of animated dogs who sing, rap, and dance while teaching learning fundamentals through upbeat songs. The series blends education and entertainment, making it particularly suited for young travelers.
Doggyland already carries strong digital momentum. Its YouTube channel has more than 1.3 million subscribers and over 511 million views, showcasing built-in brand recognition before its airline debut. The project is co-created by Claude Brooks, known for producing Hip Hop Harry, alongside American singer October London. The title traces its roots to Snoop Dogg’s song “Doggyland” from Tha Doggfather, reinforcing the series’s cultural identity.
For airlines, the value comes from pairing recognizable brands with family-friendly storytelling that reliably draws young viewers. Children’s content remains a core pillar of in-flight entertainment (IFE) strategy, particularly during peak travel months. Warner Bros. Discovery timed the rollout to match the June and July airline cycles, a period when family travel typically increases.
The announcement also reflects Warner Bros. Discovery’s broader philosophy around non- theatrical content in aviation, a theme emphasized during APEX TECH 2026. Speaking with APEX CEO Dr. Joe Leader, Warner Bros. Discovery SVP Content Sales Esdra Lamy described the cabin as one of the last curated media environments where passengers actively discover content rather than scroll past it. In a fragmented streaming landscape, he argued that airlines hold a rare advantage: the ability to present intentional collections that shape mood, encourage exploration, and elevate brand storytelling. Instead of trying to copy at-home streaming, Lamy sees in-flight entertainment as its own experience built around discovery. That thinking shapes Warner’s push into short-form kids programming and interactive content designed specifically for airline audiences.
Short musical episodes work well in the cabin because kids can watch a segment without sitting through a full movie, which gives parents more flexibility during the flight. By combining education with entertainment, Doggyland positions itself as content that is both engaging and constructive.
Interactive Celebrity Content with Extra
Alongside Doggyland, Warner Bros. Discovery is introducing an airline-exclusive version of the entertainment news brand Extra. Titled Extra: Pop Culture Quiz!, the new format transforms celebrity reporting into an interactive play-along experience. Passengers test their knowledge through questions tied to entertainment headlines, travel, cuisine, and pop culture moments.
Extra has operated as a syndicated entertainment news magazine since 1994 and remains a recognizable presence in celebrity media. Distributed by Warner Bros. Television Distribution, the program traditionally covers entertainment headlines, industry gossip, and insider previews of upcoming film and television projects. The quiz format adapts that identity into a participatory experience tailored for inflight viewing.
Interactive content represents a growing category in airline entertainment strategy. While films and series continue to anchor long-haul viewing, shorter interactive formats introduce needed variety to the browsing experience. Quiz-driven programming encourages active participation rather than passive watching, giving airlines another tool to diversify the onboard content mix.
“EXTRA and Snoop Dogg are well-known and revered brands within our industry, and our ability to provide offerings from these creators is exciting and beneficial to our partners in the airline space. We are delighted to be able to offer airline audiences more content that is unique in addition to our prestigious film and television library,” said Warner Bros. Discovery SVP of Content Sales Esdra Lamy.
Both titles reflect a broader shift toward diversified inflight programming that complements blockbuster films. Airlines increasingly look for content that fills gaps between long-form features, especially for families and casual viewers. Short-form kids’ programming and interactive quizzes provide quick engagement without demanding extended attention spans.
APEX Content Market Drives Next Phase of Inflight Content
Warner Bros. Discovery is using APEX Content Market Dubai as the stage to introduce these new formats to airline partners, reinforcing the event’s role as a key launch point for inflight programming. The market brings together studios, airlines, and content service providers to align around emerging passenger expectations and content strategy. By debuting Doggyland and Extra: Pop Culture Quiz! at APEX Content Market, the company signals a shift toward diversified short-form programming that complements traditional film libraries.
“Over the past few APEX Content Markets, it’s proven that this conference is fully engaged on all things entertainment, and in announcing these two short-form offerings in the kids and game genres, it demonstrates that we believe this is the conference where our partners show up to discover the latest for their passengers,” Lamy explained.
As airlines refine their entertainment ecosystems, events like APEX Content Market help shape what passengers ultimately experience at 35,000 feet. Warner Bros. Discovery’s presence in Dubai underscores its intent to position branded short-form content as a growing pillar of the onboard entertainment, alongside its established film and television catalog.