Breeze Airways Celebrates Five Years With New Onboard Menu
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Breeze Airways is celebrating its fifth anniversary with a refreshed onboard food and beverage program designed to give travelers more choices and a more personalized experience in the cabin. The menu update adds new snacks, beverage partnerships, bundled options, and a custom signature cocktail created exclusively for the airline.
Expanding Onboard Choices With New Beverage Partnerships
The centerpiece of the new menu is the introduction of Island Breeze, a custom cocktail developed in partnership with Straightaway Cocktails. Inspired by the classic Sea Breeze drink, Island Breeze combines vodka, orange liqueur, cranberry, passion fruit, and sea salt. It is available onboard for US$12 or passengers can purchase two for $22.
“Our onboard experience is a big part of what sets Breeze apart, and our fifth birthday felt like the perfect moment to raise the bar,” said Breeze Airways Chief Guest Officer Dana Shapir. “From a custom signature cocktail to new wine and coffee partners to snack bundles that give guests more ways to customize their experience, this refresh reflects the same philosophy we’ve built the airline on, giving people a great product at a great price.”
Other alcoholic beverage additions include canned wine selections from Archer Roose Wines, from a Pinot Grigio to a Pinot Noir and Bubbly Rosé. “Modern travel deserves modern wine,” said Archer Roose Wines Founder and CEO Marian Leitner-Waldman. “Breeze understood that immediately and built an inflight experience that takes hospitality seriously without taking itself too seriously.”
The carrier is also introducing Still G.I.N. by Dre and Snoop as a premium spirit option onboard.
Meanwhile, all passengers across the cabin will receive complimentary coffee through a new partnership with Peet’s Coffee. The airline will serve Peet’s Off the Grid blend, a Colombian coffee, on all flights.
The emphasis on partnerships reflects a broader trend across the airline industry, where carriers increasingly work with recognizable consumer brands to enhance the onboard experience and create a stronger point of differentiation.
Flexible Dining is Becoming Part of Breeze’s Identity
Breeze Airways is also introducing new snack boxes and bundled combinations intended to give passengers more flexibility in how they build their onboard experience.
New a la carte snack items include Albanese True to Fruit Gummies, Kettle Brand Sea Salt Potato Chips, Cooper Street Granola Bakes, Soon Veggie Ramen Noodles, and Alp and Dell Cheese Tray. The airline is also launching two curated snack boxes.
The ‘Fun Favorites’ box includes products such as Pirate’s Booty, chocolate chip cookies, sour gummy candies, almonds, and a toy designed for younger passengers. The ‘Power Pack’ focuses on snacks positioned around protein and healthier ingredients, including mango fruit jerky, meat sticks, hummus crisps, and granola products.
The updated menu also introduces several bundled options. The ’Vacation Starts Now’ package includes a liquor selection paired with a beverage and snack, while ’Picnic on a Plane’ combines wine with a cheese tray. ’Sharing is Caring’ offers drinks and snacks for two passengers, and the ’Chill Time Combo’ pairs a beverage with one of the new snack boxes.
The approach follows Breeze’s broader strategy of giving travelers more flexibility and personalization throughout the journey, similar to how passengers can customize fares and services during booking.
Passengers seated in Breeze Ascent, a first class-style offering on its Airbus A220 jets, will continue receiving complimentary premium beverages, including the new Island Breeze cocktail, along with snacks. Other passengers throughout the cabin will continue receiving complimentary coffee, tea, and water, while additional food and beverage options remain available for purchase throughout the flight.