EVA Air and FORMIA Unveil New Hunter Amenity Kit
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EVA Air is expanding its partnership with FORMIA and British lifestyle brand Hunter with a second collection of amenity kits for long-haul Premium Economy passengers. The new collection features two reusable crossbody bags in lemon yellow and sky blue and will launch alongside EVA Air’s new Taipei-Washington, D.C. route. The kits combine travel essentials with recycled and renewable materials while giving passengers a bag designed for continued use after their flight.
Hunter Brings Functional Design Onboard
British lifestyle brand Hunter is best known for its Original Wellington Boot, first introduced in 1956, but has since expanded its product line to include footwear, outerwear, bags and accessories. Hunter combines practical design with bold colors, an approach that carries into its latest amenity kit collection with EVA Air and FORMIA.
The new Premium Economy collection features two crossbody bags made from durable ripstop material. Passengers will receive either a lemon yellow or sky blue version, bringing Hunter’s use of bold colors onboard.
Each bag includes adjustable and detachable straps, allowing passengers to continue using it after their flight. The crossbody design also gives the amenity kit a purpose beyond holding onboard essentials, making it easy to use as an everyday bag after landing.
EVA Air, Hunter and FORMIA also incorporated more recycled and renewable materials into the collection. According to FORMIA, these materials account for 44 percent of the kit’s total weight.
Inside, passengers will find Hunter-branded lip balm and body cream in packaging made with more than 40 percent post-consumer recycled materials. The kits also include an eye mask made from recycled PET, or polyethylene terephthalate, along with a dental kit and earplugs packaged in FSC-certified kraft paper.
The collection carries its focus on more responsible materials from the bag itself to the products inside. It also maintains Hunter’s practical design while reducing the use of traditional packaging.
“We’re proud to continue our collaboration with EVA Air and Hunter, bringing together a leading airline and a globally recognized lifestyle brand to create a thoughtful Premium Economy amenity experience,” said FORMIA Co-CEO Wilbert De Louw. “This second collection blends considered design with more responsible material choices, offering passengers something distinctive they’ll want to keep long after they’ve landed.”
A New Look for EVA Air Premium Economy
The new collection builds on EVA Air, Hunter and FORMIA’s first Premium Economy amenity kit partnership. The original collaboration brought Hunter-branded bags and travel essentials to long-haul passengers while introducing the British lifestyle brand into EVA Air’s Premium Economy experience.
That first collection established the partnership’s focus on practical products designed for use beyond the flight. FORMIA worked with EVA Air and Hunter to translate the brand’s functional approach into an amenity kit suited for long-haul travel.
The new collection continues that partnership with updated designs and a new color palette. Rather than introducing a completely different concept, EVA Air, Hunter and FORMIA are building on the approach they established with the original collection.
The next phase of the partnership gives EVA Air’s Premium Economy passengers a refreshed version of the Hunter collaboration while continuing the airline’s focus on branded amenities that combine practical design with products passengers can use beyond their journey.