APEX Content Market 2026: Impossible Films Attends to Directly Market its Films to Airlines
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Newly joined APEX member Impossible Films recently attended APEX Content Market for the first time. APEX Insights Editor Stephanie Taylor spoke to Head of Syndication and Business Development Gaurav Singh to find out more about the company’s offering and its aim to speak to airlines directly about content partnerships.
Impossible Films was founded in Mumbai in 2009 and its content library spans films in a diverse range of languages including Marathi, Hindi, English, Gujarati, Punjabi, Tamil, Telugu, Kannada, Malayalam, and more.
“Our aim is to ensure that in-flight entertainment platforms have access to engaging and varied programming that appeals to audiences of different cultures, age groups, and preferences worldwide.
Singh explained, “We are a consistent buyer and aggregator of Indian content, acquiring comprehensive rights across multiple platforms. Our catalog continues to grow steadily, with approximately 15–20 new films being added every quarter across various Indian languages and genres.”
The company’s current IFE catalog includes Hindi language crime thriller Murderbaad, which follows a young man in Kashmir hoping to start a new chapter in his life, but after a shocking murder finds himself entangled in a web of secrets, crime, and dangerous conspiracies.
Another title available in-flight is Telugu language film Double iSmart, a sci-fi sequel that continues the story of Shankar, who has to fight to regain his identity after an aging crimelord’s memories are transferred into his brain.
Furthermore, Impossible Films is marketing Telugu romantic comedy Pelli Kani Prasad to airlines worldwide. It deals with Prasad, a kind-hearted but socially awkward man who struggles to find the perfect match for marriage, before falling for someone when he least expects it.
“By offering a mix of mainstream, regional, and niche content, we strive to enhance the overall in-flight viewing experience for customers across international routes.”
“We cater to all types and genres of content, carefully curating our catalog to provide a diverse range of choices for airlines and their global passenger base,” stated Singh. “Our aim is to ensure that in-flight entertainment platforms have access to engaging and varied programming that appeals to audiences of different cultures, age groups, and preferences worldwide. By offering a mix of mainstream, regional, and niche content, we strive to enhance the overall in-flight viewing experience for customers across international routes.”
Impossible Films is now looking to develop closer relationships with global airlines. “With our extensive experience and established presence in other sectors of the entertainment industry across both linear and non-linear distribution, we bring strong market knowledge and a wide content catalogue. This enables us to effectively cater to the evolving content requirements of global inflight entertainment platforms and create mutually beneficial partnerships with airlines across different regions,” detailed Singh.
To read about what content other companies were showcasing at APEX Content Market 2026, click here.