InterLnkd, Viasat Partner to Bring Targeted In-Flight Shopping to Passengers
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InterLnkd and Viasat have unveiled a partnership that will personalize in-flight shopping for passengers. InterLnkd’s AirMall, a full-scale digital in-flight shopping mall, will be available to Viasat’s connectivity clients. The collaboration enables carriers to unlock new revenue streams while enhancing passenger engagement through targeted, data-driven shopping experiences.
Turning Connectivity into Commerce
Viasat, which provides in-flight Wi-Fi to more than 60 airlines worldwide, will integrate AirMall into its Connected Partner Platform, which allows airlines to easily adopt curated digital services that improve passenger experience and create new monetization opportunities.
AirMall connects travelers to more than 20,000 brands across fashion, beauty, wellness, and technology. InterLnkd CEO Barry Klipp described the collaboration as a major step toward making in-flight connectivity more profitable for airlines.
“Our partnership with Viasat allows us to introduce AirMall to a global family of connected airlines at speed,” he said. “It gives carriers a unique and powerful way to monetize real passenger behavior in-flight, turning the Wi-Fi portal into a digital retail channel that offsets the costs of providing connectivity on board.”
“Our partnership with Viasat allows us to … [turn] the Wi-Fi portal into a digital retail channel that offsets the costs of providing connectivity on board.”
– Barry Klipp, InterLnkd
As Wi-Fi access is now considered essential by a significant number of passengers, airlines face rising expectations for both performance and added value. AirMall provides a simple solution, transforming the connectivity platform into a new retail marketplace that benefits both airlines and travelers.
A Scalable Retail Platform
One of AirMall’s greatest advantages is its simplicity. Airlines can activate it using their existing portal infrastructure, eliminating the need for new onboard hardware or software. The rollout can happen fleetwide in a matter of weeks, making it a scalable and low-risk investment.
Viasat’s Connected Partner Platform serves as the foundation for this ease of deployment. By hosting applications that are already optimized for the in-flight environment, the platform allows airlines to choose and integrate services seamlessly. “Many airlines are keen to find smart, scalable ways to earn revenue from in-flight connectivity, especially as demand for Wi-Fi onboard accelerates globally,” said Viasat VP Inflight Media Nathan Clapton.
“Through our partnership with InterLnkd, airline partners can push the boundaries of in-flight retail without heavy IT investment, delivering a stronger passenger experience while driving new revenue,” he continued.
The partnership also demonstrates how third-party applications like AirMall can extend the utility of Viasat’s broadband systems beyond connectivity alone. The focus shifts from simply keeping passengers online to creating meaningful ways for them to engage with brands and products while in the air.
“Many airlines are keen to find smart, scalable ways to earn revenue from in-flight connectivity, especially as demand for Wi-Fi onboard accelerates globally.”
– Nathan Clapton, Viasat
Personalized Shopping, Delivered Post-Flight
Unveiled earlier this month, InterLnkd’s AirMall was designed to bridge the gap between onboard engagement and post-flight fulfillment. Unlike traditional duty-free retail, it does not require physical stock, crew involvement, or additional cabin space. Instead, passengers can browse and purchase from thousands of brands using their own devices, with products delivered directly to their homes or hotels after landing.
Powered by InterLnkd’s proprietary MotiVatedData matching engine, the platform curates a personalized shopping experience for each traveler, displaying relevant products based on their profile, itinerary, and destination. For example, a traveler flying to Lisbon might see offers for beachwear, local skincare products, or travel adapters, creating a curated experience that enhances both satisfaction and conversion rates.
The platform also supports loyalty integration, enabling airlines to reward engagement with miles or points. This combination of personalization, convenience, and loyalty incentives transforms in-flight shopping into an extension of the airline’s broader customer relationship strategy.
Furthermore, AirMall complements InterLnkd’s pre-departure retail solution, TravelStylist, which monetizes post-booking behavior through email engagement using the same MotiVatedData matching engine. When airlines use both solutions, they can link a customer’s frequent flyer number to create a continuous shopping journey from booking to landing.