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TSA Turns to Public for Improvement of Airport Experience
August 8, 2014  | Written by Jessica Sammut
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Illustration: Mohit Arora In our August issue, we asked industry leaders what their ideal airport experience entailed. Personal wish-lists varied, with requests ranging from smarter airport furniture to zen yoga rooms for passengers in transit. But when asked what airports should do away with, one answer came shining through: security lines. “Do away with the […]

Who’s Loyal When It Comes to Loyalty Programs?
 | Written by Jessica Sammut
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US News released their 2014-2015 report on top ranked airline rewards programs earlier this week. Topping the list is JetBlue’s TrueBlue program, with Southwest Rapid Rewards and Alaska Airlines Mileage Plan following close behind. But just how beneficial are these rewards programs from a customer perspective? The answer is, it depends. For frequent fliers, such as […]

Total Temperature Control
August 6, 2014  | Written by APEX Staff
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Inspired by Virgin and Nest’s April Fool’s Day prank video “Total Temperature Control,” here are some more of our imagined climate control settings:                        Illustration: Jorge Roa Far-fetched you say? OK maybe we went too far with the precipitation bit, but according to Josh Kornfeld, […]

United’s New Pre-flight Video Combines Safety and “Sophisticated Humor”
August 4, 2014  | Written by Jessica Sammut
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The APEX Experience Magazine team has a new pre-flight video to add to our favorites. Last week, United Airlines launched their newest safety video that will appear on over 1,300 flights daily. We interviewed United spokesperson Charles Hobart to get the inside scoop on the production and find out what the airline is doing to stand out from the crowd. https://www.youtube.com/watch?v=WqAAQ0ZZMyw Are the […]

Catering to On-the-go Shoppers with Latest Airport Pop-up Trend
August 1, 2014  | Written by Jessica Sammut
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Retailers are constantly innovating in an attempt to capture the attention of on-the-go shoppers and nowhere is this consumer-prototype more pronounced than in airport terminals.  The airport “pop-up shop” trend incorporates the element of surprise into shopping, which seems to be the driving factor for success among brand campaigns taking this approach. “The consumer who participates gets […]

A One-Stop Travel App for All?
July 29, 2014  | Written by Jessica Sammut
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Determining which travel app to download pre-trip is an overwhelming task for many travelers, and one that APEX Experience contributor Jordan Yerman explores on his quest to find the ideal travel app in our upcoming August issue. But finding the ideal travel app is no simple task and even the top-rated ones must be used […]

In The Digital Era, Customers Reign King
 | Written by Jessica Sammut
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The advancements in technology and communications are rapidly changing the airline industry as a whole.  From a marketer’s perspective, there are certainly advantages to these changes as big data is being used to personalize the passenger experience and increase conversion. But the real winners here are the customers. Jenn Wint, social media & communications contributor […]

APEX’s Favorite #TravelHashtags
July 28, 2014  | Written by Katie Sehl
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As Wi-Fi is increasingly enabled in-flight, we wonder if the potential for crowd-sourced content and advertising is being harnessed to its fullest. Instagram and Twitter users share regularly with air-travel hashtag memes and we’ve highlighted a few of our favorites.  #airportcarpet Terri, Editor Ever since I read about this hashtag, I always make a note of […]