Disney’s Planes: Fire & Rescue Aviation Press Day

This past Thursday was Aviation Press Day at the Disneytoon Studios in Glendale, California. Situated just a few feet from the original runway at the historic Grand Central Air Terminal, the event offered aviation journalists from around the country a rare glimpse “inside the hangar” with the filmmaking team behind the upcoming 3D release of Disney’s […]

Singapore Airlines to Launch Premium Economy in 2015

After ditching Premium Economy in favor of an all-business class, Singapore Airlines has announced that they will be launching the “economy plus” class on its Boeing 777-300ER, Airbus A380 superjumbo fleet and Airbus A380 jets in the upcoming year. A sign of the times? Is Premium Economy finally asserting itself as a legitimate fourth class? […]

TV Market Education: Highly-Personalized IFE

James Chu – Industrial Designer, Branding Strategist & Educator at the Art Center College of Design in California – outlined the potential for highly personalized user and brand experiences within the air travel industry during his keynote address at the APEX TV Market in Dublin this week. James began his session with an anecdote about […]

TV Market Dublin: Education Panels

The education agenda at the TV Market varied from the future of highly-personalized IFE content, developing brand strategy with enhanced media programming and online video content, a look at customer behaviors within the home and aircraft, and how PEDs might fit into an evolving industry. Stay tuned for more in-depth coverage of each panel, coming […]

TV Market Dublin: Day 2

  Another busy day in the halls of the Convention Center Dublin as APEX TV Market delegates meet to discuss the latest in content. 40 appointment booths of TV and short subject content are complimented by 17 non-appointment booths offering the newest game, GUI, app and movie options. This TV Market has seen record attendance numbers […]