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APEX in Profile: Alice Liu
August 20, 2015  | Written by APEX Staff
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Alice Liu Managing Director, Customer Experience Strategy, Planning and Development American Airlines Alice started her career with American Airlines in 1998 and has held a variety of leadership roles. She began serving as managing director of Onboard Products in 2010 and has recently transitioned to an expanded role of Managing Director of Customer Experience Strategy, Planning […]

APEX in Profile: Tetsuo Fukuda
 | Written by APEX Staff
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Tetsuo Fukuda Executive VP, Member of the Board CS and Products Services and Corporate Planning All Nippon Airways  Tetsuo graduated with a BA in economics from Kyushu University in 1979 and from Harvard University’s Kennedy School with an MBA in 1988. After joining ANA in 1979, he held positions in multiple departments, including Sales, Human […]

APEX in Profile: Jerome Cadier
 | Written by APEX Staff
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Jerome Cadier Chief Marketing Officer LATAM Airlines Group Jerome has been LATAM Airlines Group’s CMO since 2013. He has an MBA from Kellogg Graduate School of Management in the US and an industrial engineer degree from Escola Politécnica da Universidade de São Paulo. Between 1995 and 2002, he worked as a management consultant for McKinsey & […]

5.5 The Design Issue
August 19, 2015  | Written by APEX Staff
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Design can refer to both the look and feel of something, but most importantly, design is about how something works. In this issue we delve beyond appearances and examine the motives behind the designs of airline posters, airport terminals, graphical user interfaces, amenity kits and much, much more. View the online version of the magazine by […]

Changing Viewing Habits in the New Media Age
 | Written by Tomas Romero
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APEX Insight: As viewers subscribe to all-you-can-watch, on-demand, ad-free platforms, traditional media channels will have to change their tune to keep up with consumer expectations. Hollywood has had a love-hate relationship with technology since the advent of “talkies” in the late-1920s. While the entertainment industry as a whole has weathered massive format and content delivery system changes over the past […]

2015 Board Elections: APEX Sustains Strong Candidate Slate
 | Written by APEX Staff
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Each year, APEX holds elections for leadership positions on the Board. Though the Board is elected by the membership, the APEX Nominating Committee is in place to identify strong candidates for the membership to vote on. This year’s Nominating Committee included 2014 Lifetime Achievement Award Winners, Lee Casey (Lumexis) and Mark Horton (Paramount) along with APEX president Alfy […]

The Design Issue Cover Story, Sponsored by DMD and Digiredoo
 | Written by APEX Staff
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Our latest edition of APEX Experience magazine, The Design Issue, not only covers the theme of design within the aerospace industry, but is also timed to coincide with the upcoming APEX EXPO in Portland, Oregon from September 28-October 1. Before the magazine hits the stands and inboxes of APEX members and readers, we go behind-the-scenes […]

The Mega Impact of Airline Microsites
 | Written by Caroline Ku
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APEX Insight: Airlines are building microsites to guide users around a new product or campaign, while offering an interactive digital experience of their brand. For those of us who couldn’t experience Singapore Airlines’ premium economy class seating first-hand when it was unveiled at a press conference, the airline’s microsite offered the next best thing. The landing page image shows champagne being […]

Virgin Atlantic Keeps an Ear Out for 3-D Audio
 | Written by Caroline Ku
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APEX Insight: 3-D audio is making waves as it traverses from Virgin America to Virgin Atlantic to crank up the cinematic experience on in-flight entertainment. Virgin Atlantic is upping the audio ante on in-flight entertainment by bringing 3-D audio, which is similar to surround sound, onboard. Starting this month, passengers on the airline’s flights will be able to watch and experience Furious 7 and Bessie in 3-D audio simply […]