We value your privacy

This website uses cookies to ensure you get the best experience on our website. Learn more

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

 >  News Articles
News Articles

The Journey of A Cover Illustration
August 12, 2014  | Written by Jessica Sammut
Author Photo

We’ve all heard the expression “don’t  judge a book by its cover,” but in the case of our APEX Experience August issue, we kindly ask that you ignore this advice. In fact, we invite you to not only judge the magazine by its cover but to pick it apart, literally. Here is your challenge if you choose to accept it: […]

TSA Turns to Public for Improvement of Airport Experience
August 8, 2014  | Written by Jessica Sammut
Author Photo

Illustration: Mohit Arora In our August issue, we asked industry leaders what their ideal airport experience entailed. Personal wish-lists varied, with requests ranging from smarter airport furniture to zen yoga rooms for passengers in transit. But when asked what airports should do away with, one answer came shining through: security lines. “Do away with the […]

Who’s Loyal When It Comes to Loyalty Programs?
 | Written by Jessica Sammut
Author Photo

US News released their 2014-2015 report on top ranked airline rewards programs earlier this week. Topping the list is JetBlue’s TrueBlue program, with Southwest Rapid Rewards and Alaska Airlines Mileage Plan following close behind. But just how beneficial are these rewards programs from a customer perspective? The answer is, it depends. For frequent fliers, such as […]

Total Temperature Control
August 6, 2014  | Written by APEX Staff
Author Photo

Inspired by Virgin and Nest’s April Fool’s Day prank video “Total Temperature Control,” here are some more of our imagined climate control settings:                        Illustration: Jorge Roa Far-fetched you say? OK maybe we went too far with the precipitation bit, but according to Josh Kornfeld, […]

United’s New Pre-flight Video Combines Safety and “Sophisticated Humor”
August 4, 2014  | Written by Jessica Sammut
Author Photo

The APEX Experience Magazine team has a new pre-flight video to add to our favorites. Last week, United Airlines launched their newest safety video that will appear on over 1,300 flights daily. We interviewed United spokesperson Charles Hobart to get the inside scoop on the production and find out what the airline is doing to stand out from the crowd. https://www.youtube.com/watch?v=WqAAQ0ZZMyw Are the […]

Catering to On-the-go Shoppers with Latest Airport Pop-up Trend
August 1, 2014  | Written by Jessica Sammut
Author Photo

Retailers are constantly innovating in an attempt to capture the attention of on-the-go shoppers and nowhere is this consumer-prototype more pronounced than in airport terminals.  The airport “pop-up shop” trend incorporates the element of surprise into shopping, which seems to be the driving factor for success among brand campaigns taking this approach. “The consumer who participates gets […]

    A One-Stop Travel App for All?
    July 29, 2014  | Written by Jessica Sammut
    Author Photo

    Determining which travel app to download pre-trip is an overwhelming task for many travelers, and one that APEX Experience contributor Jordan Yerman explores on his quest to find the ideal travel app in our upcoming August issue. But finding the ideal travel app is no simple task and even the top-rated ones must be used […]

      In The Digital Era, Customers Reign King
       | Written by Jessica Sammut
      Author Photo

      The advancements in technology and communications are rapidly changing the airline industry as a whole.  From a marketer’s perspective, there are certainly advantages to these changes as big data is being used to personalize the passenger experience and increase conversion. But the real winners here are the customers. Jenn Wint, social media & communications contributor […]

      APEX’s Favorite #TravelHashtags
      July 28, 2014  | Written by Katie Sehl
      Author Photo

      As Wi-Fi is increasingly enabled in-flight, we wonder if the potential for crowd-sourced content and advertising is being harnessed to its fullest. Instagram and Twitter users share regularly with air-travel hashtag memes and we’ve highlighted a few of our favorites.  #airportcarpet Terri, Editor Ever since I read about this hashtag, I always make a note of […]