Hallmark Channel delivers IFE-friendly holiday fare with the premiere of 40 new Christmas movies.
Like Ugly Christmas sweaters and eggnog, nothing heralds the countdown to the holiday season more than a truly great Hallmark Channel Christmas movie. Or better yet, 40 of them!
Celebrating the 10th anniversary of its hugely-popular Countdown to Christmas film slate, the Hallmark Channel is set to premiere 40 original, world-premiere Christmas movies over its two flagship linear channels, the Hallmark Channel and Hallmark Movies & Mysteries, beginning October 25.
Channeling Hallmark’s 110-year-old brand identity into original holiday content that celebrates life’s special moments with family and friends, Hallmark Channel Christmas movies are also tailor made for in-flight entertainment (IFE), especially for passengers looking to get their Christmas on the moment they step onto the airplane.
“Our flagship holiday programming will be available on several domestic airlines, including Alaska Airlines.” – Michelle Vicary, Crown Media Family Networks
“There is no better way to enjoy a flight home to visit family and friends for the holiday season than to cozy up to a Hallmark Channel Christmas movie,” Michelle Vicary, EVP Programming and Network Publicity, Crown Media Family Networks, which counts the Hallmark Channel in its brand portfolio, told APEX Media. “I am incredibly pleased that our flagship holiday programming will be available on several domestic airlines, including Alaska Airlines.”
Consistently ranked the number one channel in both cable and broadcast in fourth quarter ratings — with upwards of 85 millions viewers — the Hallmark Channel’s Christmas movies are considered the industry gold standard, and it’s easy to see why. Featuring titles like Christmas Wishes & Mistletoe Kisses and Christmas at Dollywood, this year’s slate of holiday-themed world premieres is fun, festive and brimming with stars from Broadway, film, TV and the music industry.
Hallmark is also encouraging fans to make their own list and check it twice by following the Countdown to Christmas world premieres each week on the Hallmark Movie Check List App available for iOS and Android.