APEX Regional Best in Entertainment Award Winners Announced at Content Market 2024


During a short ceremony at the 2024 APEX Content Market in Lisbon, Portugal, the association announced the winners of its regional APEX “Best in Entertainment” awards.

The ceremony took place before the show’s official networking event, which included the legendary Content Market Quiz, sponsored by BBC Studios and hosted by Executive Director of Content Sales Marketing at Warner Bros. Discovery James Parker-Pettit, at the Matcha Mama restaurant within Lisbon’s trendy Lx factory. 

The “Best in Entertainment” awards were formerly known as the “Passenger Choice Awards,” and are a reflection of direct passenger feedback through APEX’s partnership with TripIt® from Concur®. The partnership allows passengers to rate their overall flight experience from one to five stars in five subcategories, including entertainment, with the whole process taking less than 15 seconds.

Before the awards were presented, TAP Air Portugal’s Chief Customer Experience Officer Sofia Lufinha, who was also on hand to receive the carrier’s Four Star Global Airline Award at the event. APEX CEO Dr. Joe Leader stated, “In recognition of the remarkable strides made by TAP Air Portugal, I proudly spotlighted in my visit to Lisbon the airline’s achievements with a presentation of the airline’s well-deserved 2024 APEX Four Star Airline award. This honor signifies an elite status achieved by only a single-digit percentage of the 600 airlines ranked by APEX worldwide.

“TAP Air Portugal’s dedication to excellence and continuous improvement has resulted in remarkable double-digit percent growth for the airline with addition of 2.5 million passengers in the past year alone, showcasing the airline’s significant growth and unwavering commitment to improving customer satisfaction,” he continued.

Following the award presentation, Lufinha made a speech that touched on promising growth in the in-flight entertainment industry. After noting that 2024 marks 30 years of TAP Air Portugal being an APEX member, she went on to say, “Grand View Research shared recently a predicted annual increase of over 8% for the in-flight entertainment marketplace by 2030. This significant growth underscores the industry-wide push to enhance in-flight entertainment, aligning with evolving customer expectations. At TAP Air Portugal, we actively respond to this trend, investing in advanced IFEC systems to enrich every customer’s journey, ensuring we not only meet but exceed the travel desires of our customers.”

The award winners are listed below:

Winner for Best Entertainment in Europe: Turkish Airlines

Winner for Best Entertainment in North America: Air Canada

Winner for Best Entertainment in South America: LATAM Airlines

These awards come in addition to those presented at previous APEX events: The award for “Best Entertainment in Greater China” was first received by Cathay Pacific at the 2023 APEX FTE Asia EXPO in Singapore; and the award for “Best Global Entertainment” was received by Singapore Airlines at the 2023 APEX Global Expo in Long Beach, California. 

Winner for Best Entertainment in Greater China: Cathay Pacific

Winner for Best Global Entertainment: Singapore Airlines