Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Fix This: Can Countalytics Bring Airline Inventory Management to the 21st Century?

Share

Image: Marcelo Cáceres

Sometimes it takes an outsider to pinpoint a pain point in an industry that’s set in its ways. In this segment of “Fix This,” we look at Countalytics’ solution to a perennial industry problem: manual inventory management is time consuming.

Inventory management isn’t as easy as 1, 2, 3. This became clear to David Hailey after working as an auditor at Ernst & Young and Delta Air Lines. He partnered with Robert McFadden, who has experience managing IT processes, to come up with an easy-to-implement solution.

The result? Countalytics was co-founded in 2016 – Hailey is chief executive officer and McFadden is chief operating officer. According to Hailey, most airlines that count inventory do so manually, and only a couple are working on an automated system, which can be expensive to develop internally.

“We have found that airlines do not have full visibility into what consumption levels are by flight,” Hailey says. Countalytics aims to patch the hole in the process by using IBM’s Watson – specifically, its visual-recognition and machine-learning capabilities – to automate inventory management.

“We have found that airlines do not have full visibility into what consumption levels are by flight.” €” David Hailey, Countalytics

Countalytics must first populate its server with an airline’s inventory – thousands of images of each item are taken either by a photographer or by recording a video of the item rotating on an axis to capture various angles. “The more pictures we take, the better the visual recognition is,” Hailey explains. “That’s machine learning: The more images, the higher the accuracy levels.”

Once an airline’s inventory is represented in the server, flight crew can upload a photo of a trolley tray and the system returns an inventory count in less than 10 seconds that is over 90 percent accurate, and can also inform forecasting. For example: “If data from the last six months of inventory consumption on a specific flight shows that people didn’t want Coke Zero, maybe they can be removed, thereby reducing inventory costs and potentially even weight,” Hailey suggests.

Based on information gathered from flight attendant focus groups, the solution could offer cost savings from 10 to 35 percent by addressing consumption that’s not accounted for. “Our platform is up and running and ready to be implemented,” Hailey says. “We are currently talking to three carriers about rolling out a beta version.” But who’s counting?

“Fix This” was originally published in the 9.1 February/March issue of APEX Experience magazine.