APEX Experience: Latest Issue



This issue of APEX Experience magazine, conceived before the current pandemic affected our personal and professional lives, is a reminder of what keeps the airline industry moving. The topics covered – curating a diverse in-flight entertainment catalog, investing in more sustainable catering practices, breathing fresh air into cabin design and more – continue to be important to the airline passenger experience, even if they have taken a backseat while we eagerly wait for air travel to rebound. Also in this issue: kids IFE that’s mindful of screen time, Emirates’ duty-free reboot turns a profit, a sneak peek of Crystal Cabin Award contenders and Q&As with Xiamen Airlines, American Airlines, Singapore Airlines, Recaro and Lufthansa Systems.

We continue to be at your disposal: to keep you informed and to be your advocates as we see this crisis through. If you would like to share your experience, please contact [email protected]

To view online versions of each story, click here.

APEX Members can opt in to receive a print copy of APEX Experience magazine through their online profiles. Don’t have an account? Join the Airline Passenger Experience Association or subscribe to the magazine.

Previous Issues

10.1 February/March Issue

Whether growing fresh tomatoes from seedling to fruit or introducing self-driving wheelchairs at airports, airlines and their vendors are improving the passenger experience through automation, apps, audio entertainment and climate action. Also in this issue: China Eastern Airlines draws valuable intel… Read more

9.5 December/January Issue

Zoom in on different aspects shaping the passenger experience: an airline’s trademark seating product, the algorithms determining how content is presented to viewers, the business strategies being adopted by IFE hardware suppliers and the biology seeping into aircraft engineering and… Read more

9.4 September/October Issue

In honor of APEX EXPO’s 40th anniversary, we bring you a special edition that flashes back to the association’s humble beginnings, acknowledges the tireless work of its board members over the years and unpacks the logistics of networking on the… Read more

9.3 June/July Issue

The airline industry is moving and shaking with opportunities for ancillary revenue. Read about marketing psychology, the shiny new tools inside the road warrior’s travel kit, innovation in Israel and the literal and figurative paths connecting the airport and the… Read more

9.2 April/May Issue

With technology fusing into furnishings and designers democratizing comfort, the aviation industry is warming up to the idea of a cozier cabin. And with it, everything from beverage menus to antenna hardware is being revisited to be more inclusive, too…. Read more

9.1 cover

9.1 February/March Issue

For airlines, the promise of tomorrow brings the migration of content delivery to the cloud, the rise of gaming spectatorship, alternatives to single-use plastics and startups busying themselves with some of the industry’s perennial problems. APEX Members can opt in… Read more

8.5 December/January Issue

Care and service in the passenger experience industry come in many forms. From pre-flight medical checkups and flight attendant efforts to set cabin temperature standards to executive and crewmember tête-à-têtes, every bit helps to set the bar higher for airline… Read more

8.4 September/October Issue

This issue ventures into different corners of the passenger experience industry to uncover developments that are underway. Read about aircraft interior add-ons that play to the five senses, an age-old libation that’s causing a buzz in flight, the evolving role… Read more

8.3 June/July Issue

Airfare isn’t the only way to turn a profit in the age of digital services. Down-to-the-moment targeted ancillary offerings and a brand’s socio-political stance can do wonders for customer retention and recruitment, too. From buyer profiles and augmented reality retail… Read more