Highlights from the 2016 Passenger Experience Conference

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APEX at #PEC16

We were at today’s Passenger Experience Conference in Hamburg to learn about the latest in cabin interiors, IFEC and hospitality. Here are the highlights, summarized in one easy-to-read post.

Chris van Rÿswÿck

Relevant Onboard Retail Gives Passengers a Reason to Spend

According to Chris van Rÿswÿck, associate director of Pragma Consulting, onboard retail has hit a sort of flatline. In order to revive the ancillary revenue channel, airlines must keep the product relevant.

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Zodiac

Zodiac Aerospace Defines the New Normal in Aircraft Interiors

With the persistent demand for tailored and customized airline interiors, the aerospace supply chain faces several challenges in accommodating longer production cycles and producing more modular options. According to Zodiac Aerospace’s Scott Savian, executive VP, simplification wherever possible will be key to adapting.

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Flexible Solutions

Flexible Solutions Make IFEC Viable on Low-Cost Carriers

The complexity and cost of in-flight entertainment and connectivity systems has limited the deployment of onboard content among low-cost carriers and regional airlines. But now, thanks to flexible solutions and innovative software, IFEC solutions can be tailored to fit almost any airline’s desired passenger experience.

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Clearly Different: HK Express’ Rebranding as a Low-Cost Carrier

For any rebrand project, concept is key, but for Hong Kong Express’ rebrand into low-cost carrier HK Express, defining the airline’s brand in the rapidly growing Asian market was crucial. For Daniel Baron, LIFT Strategic Design’s CEO, it was a delicious challenge.

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Garen Moreno

Space Age: Reshaping the Aircraft Cabin Interior

There is an expectation that airlines use cabin space to improve the passenger experience. From maximizing personal space to opening up the cabin using straighter walls and re-thinking economy seating, the aviation industry is seeking to meet this expectation.

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ImmflyImmfly’s Software Savvy Is Reaping the Rewards of wIFE

From paywalled content to destination-specific promotions, IFE tech company Immfly allows airlines to entertain passengers while generating ancillary revenue. At today’s Passenger Experience Conference, Juan Carlos Iglesias shared the company’s vision for onboard retail and identified what it calls “in-flight gaps” in the current digital experience of the journey

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