Branding a Continent: Spafax and New Content Unite for LATAM’s Media Vision
October 2, 2015 |
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APEX Insight: Spafax and New Content have partnered to win LATAM’s content media platform, conveying that the joining of two brands is stronger than one.
Global content agency Spafax and Brazilian content marketing leader New Content – this year’s best agency winner at the Content Marketing Association Awards – have joined forces to create and manage LATAM’s new media platform, launching in 2016.
The three-year contract was awarded after a six-month competitive pitch process against a variety of strong global agencies. LATAM Airlines is the largest South American airline, the result of the recent merger of LAN and Brazil’s TAM.
The media platform is destined to be the most visible representation of the new LATAM Airlines brand and presents a unique opportunity to share the diverse Latin American culture with a global audience.