Discover Airlines and Spafax Launch AI-Powered Storytelling for Young Travelers
Share
Discover Airlines and Spafax have launched StoryWonder, an AI-powered storytelling platform that creates personalized digital stories for children traveling on the airline. The new experience allows young travelers to become the main characters in destination-inspired stories that can begin at home and continue through the airport, onboard, and at their destination.
AI-Powered Storytelling Adds a New Dimension to Family Travel
The new StoryWonder system gives families with children ages three to 13 a more personalized way to experience their journey with Discover Airlines. Passengers with a Discover Airlines booking receive access to StoryWonder during online check-in, allowing families to start creating their stories before they even arrive at the airport.
Parents and children can choose the characters, theme, language, and destination they want included in the story. StoryWonder then uses AI to create a personalized adventure that puts the child at the center of the experience. Each story is available in three formats. Children can listen to an audio version, read the story themselves, or choose a bedtime version that parents can read aloud.
StoryWonder is available for more than 50 destinations across the Discover Airlines network. By connecting each story to the passenger’s destination, the platform gives children a fun way to learn about the country, its culture, and its people before the trip, enjoy the experience while traveling, and revisit the adventure after returning home.
“As a quality leisure airline, we focus on family-friendly offerings and provide an extensive, complimentary entertainment program on our long-haul flights, as well as via our Onboard Cloud on short-haul flights,” said Discover Airlines Head of Product Sebastian Kaiser. “We are therefore delighted to now offer an innovative digital product from Spafax and StoryWonder, especially for families and children flying with Discover Airlines, to enjoy destination-based stories before or during the flight as well as during their vacation.”
The StoryWonder interface is available in German, English, Spanish, French, and Italian, while personalized stories can be generated in 11 languages, expanding the platform’s accessibility across Discover Airlines’ international passenger base.
StoryWonder is also integrated into Discover Airlines’ customer experience platforms and connected to the carrier’s Entertainment Guide. Passengers flying on Airbus A330 long-haul aircraft with FlyNet connectivity can even create new stories while in the air.
Furthermore, stories can be downloaded and played offline, allowing children to start their adventure before the flight, continue it onboard, and enjoy it again during their trip or after returning home.
“Every airline talks about improving the family travel experience, and with Discover Airlines we are actually doing it end to end,” said Spafax SVP Global Business Development Dimitrios Tsirangelos. “A child can create a story at home, listen to it on board without a connection, and finish the adventure at the destination. It is entertainment built around the way families actually travel.”
Personalized Storytelling Expands the IFE Experience
StoryWonder was developed by KB&B Family Marketing Experts, with Discover Airlines becoming the first airline to fully introduce the platform. Since launching, StoryWonder has reached more than 89,000 installs and created more than 58,000 stories, with around 88 percent completed.
“Flying is already a big adventure for children, and we turn it into a story in which the child takes the leading role,” said KB&B Family Marketing Experts CEO Rolf Kosakowski. “More than 50 Discover Airlines destinations become an experience: children prepare for their trip through the stories, learn about the country and its people in a playful way, and relive the memories afterwards.”
The partnership showcases how in-flight entertainment (IFE) is becoming more personalized and interactive. Instead of just offering children a traditional library of movies, TV programs, and games, StoryWonder creates content tailored to each child and their travels.
StoryWonder goes beyond traditional screen-based entertainment with audio and read-aloud options. These formats give families more flexibility in how children experience the content while providing an alternative to screen time during the journey.
The platform highlights how AI could create new opportunities for airlines to personalize the digital passenger experience. Rather than relying only on a fixed content library, airlines can offer experiences shaped around a passenger’s interests, destination, and individual journey.