Immfly Acquires Data Clarity to Create Data-Driven Retail & Connectivity Ecosystem
Share
Earlier this month at the World Aviation Festival in Lisbon, Portugal, Immfly announced its acquisition of UK-based Data Clarity, which provides AI-driven forecasting, integration, analytics, and engagement solutions for the aviation industry.
Immfly said the combination of its onboard digital solutions together with Data Clarity’s data intelligence platform will create a unified, data-driven ecosystem spanning passenger engagement, in-flight connectivity, and retail forecasting.
The company predicts the resulting benefits of this ecosystem will include increasingly personalized passenger offerings, which will enhance airline revenue while enabling more streamlined operations and reducing waste.
“This partnership sets a new standard for how data and onboard experiences combine to deliver clarity, control, and growth for airlines worldwide.”
– Kevin Carrick, Data Clarity
Integration of Immfly and Data Clarity’s solutions have already begun, with the unified platform expected to be ready for deployment during the second quarter of 2026. Immfly Executive Chairman and Co-founder Jimmy M. von Korff stated, “The initial phase will focus on combining the best of each company’s solutions into a single, unified ecosystem. Beyond that, the acquisition brings a strong emphasis on unlocking new value from data – delivering insights and recommendations that airlines simply don’t have access to today.
“Airlines are able to deliver a new level of personalization by drawing on interactions across personal devices, seatback IFE touchpoints, and even pre‑flight orders and bookings,” he continued. “By combining these data sources, we help airlines anticipate preferences and create more relevant, tailored experiences that go well beyond traditional onboard retail.”
This is supported by the crew, who von Korff said will have ”access to real‑time data on passenger preferences and inventory […] Our integrated point‑of‑sale systems and in‑seat ordering solutions, powered by this data, streamline service, increase sales opportunities (and commissions, where applicable), and enhance the overall passenger journey.”
”The acquisition brings a strong emphasis on unlocking new value from data – delivering insights and recommendations that airlines simply don’t have access to today.”
– Jimmy M. von Korff, Immfly
von Korff continued that operations will also be smoother: “Our advanced forecasting and warehousing solutions enable precise stock tracking and smarter provisioning. By aligning supply with real demand, airlines reduce waste and fuel burn while ensuring the right products are available onboard.”
Both companies already work with a significant roster of airlines. Earlier this year, Immfly announced the first German customer for its onboard digital solutions in leisure carrier TUI, as well as celebrating its expansion into North America in partnership with Canada’s Flair Airlines. Last year, Data Clarity agreed to provide easyJet with its ClarityNexus data integration solution.
“Together, we’re not simply responding to industry change, we’re driving it”, said Data Clarity CEO Kevin Carrick. “This partnership sets a new standard for how data and onboard experiences combine to deliver clarity, control, and growth for airlines worldwide.”