InterLnkd Expands Retail Technology Offering to Cover Wider Ancillary Market with NEXORA
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During the 2026 APEX FTE EMEA, Ancillary & Retailing event in Dublin, Ireland, InterLnkd showcased the latest iteration of its intelligent travel commerce solution, NEXORA, which extends the curation and personalization technology behind the company’s AirMall inflight retail solution to the wider ancillary market.
Available as a drop-in upsell layer for inflight portals, NEXORA brings multiple pre-integrated supply categories live from day one, including retail, experiences, events, dining, airport offers, transport, connectivity, and lodging.
“The engine […] works with conversion data, allowing us to drive improved revenue performance for our partners using the same software we have been refining over the past few years.”
On the development of NEXORA, InterLnkd CEO Barry Klipp explained, “The same way we built the retail proposition by developing product pipelines from thousands of fashion and beauty brands, we had to source supply of popular ancillary products suitable for selling inflight. This included developing pipelines for ground transportation on arrival, restaurants to book, events and concerts, tours and activities, e-SIMs, ride hailing and more, to help us deliver a full and relevant experience to the customer.”
Completely Customizable to the Airline’s Preferred Environment
As well as offering content from its own merchant network, InterLnkd can also program NEXORA to include solely a partner’s own supplier relationships or a mixture of both channels. Each offer is then de-duplicated and presented as part of a single stream, which is cleverly ranked by scoring each placement against its expected revenue per impression.
Klipp detailed, “The airline can select the supply pipes it wants to offer to its customers. This could be InterLnkd’s proprietary retail proposition alone, or, if they want to, they can now offer more than retail through our additional ancillary supply pipes. Alternatively, the airline might wish to include its own supply pipes due to incumbent commercial agreements. In such circumstances InterLnkd will apply its curation engine technology to deliver a curated experience to the end customer, using a blend of InterLnkd’s ancillary supply pipes and those of the airline partner.”
Rather than presenting passengers with a static catalogue, NEXORA surfaces the offers most likely to convert using signals such as route, cabin, loyalty tier, dwell time, and arrival window. Klipp exemplified, “Beyond general flight data, the curation takes into account factors like the flight’s time of day. For example, 5 PM is the perfect time for gin and tonic, so leisure travelers on a flight still in the air at 5 PM could receive real-time promotions from a gin brand.
“More importantly, the engine also works with conversion data, allowing us to drive improved revenue performance for our partners using the same software we have been refining over the past few years,” he continued.
“To upsell passengers during the flight, integrating a few APIs won’t be enough. The hard part is turning a firehose of supply into a single offer that converts.”
The content can be served to the customer using InterLnkd’s user interface (UI) or pushed back into the airline’s UI.
Furthermore, NEXORA is built to support multiple commercial setups and connectivity models: it can run on InterLnkd’s own pipelines or a partner’s existing suppliers, regardless of whether the aircraft offers full in-flight Wi-Fi or a closed onboard network. Partners can earn revenue from every conversion, with promoted placements and sponsored offers adding a second incremental revenue stream.
He added that the solution is available for both Viasat and Starlink customers.
A Laser Focus on Personalization to Encourage Conversion
InterLnkd CEO Barry Klipp said: “The flight itself is the largest captive attention window in travel. Passengers spend hours on board, often inside a closed connectivity channel operated by the airline or IFC provider. Yet almost none of the $135bn travellers spend on ground ancillaries is converted in the air today.
“To upsell passengers during the flight, integrating a few APIs won’t be enough. The hard part is turning a firehose of supply into a single offer that converts. We built NEXORA to monitor the best-performing placements and curate the right offer for each passenger. The model learns continuously: winners surface, losers sink.”
In terms of the evolution from its existing AirMall technology, Klipp clarified, “AirMall becomes the platform where all the services will be integrated and curated. NEXORA elevates AirMall from a retail proposition to a full, relevant and curated ancillary customer experience.”
While it isn’t flying yet, Klipp confirmed InterLnkd is in discussions with several carriers and middle layer technology providers keen to improve their own solution with NEXORA’s technology and supplier agreements.