>  News Articles
News Articles

5.5 The Design Issue
August 19, 2015  | Written by APEX Staff
Author Photo

Design can refer to both the look and feel of something, but most importantly, design is about how something works. In this issue we delve beyond appearances and examine the motives behind the designs of airline posters, airport terminals, graphical user interfaces, amenity kits and much, much more. View the online version of the magazine by […]

Changing Viewing Habits in the New Media Age
 | Written by Tomas Romero
Author Photo

APEX Insight: As viewers subscribe to all-you-can-watch, on-demand, ad-free platforms, traditional media channels will have to change their tune to keep up with consumer expectations. Hollywood has had a love-hate relationship with technology since the advent of “talkies” in the late-1920s. While the entertainment industry as a whole has weathered massive format and content delivery system changes over the past […]

2015 Board Elections: APEX Sustains Strong Candidate Slate
 | Written by APEX Staff
Author Photo

Each year, APEX holds elections for leadership positions on the Board. Though the Board is elected by the membership, the APEX Nominating Committee is in place to identify strong candidates for the membership to vote on. This year’s Nominating Committee included 2014 Lifetime Achievement Award Winners, Lee Casey (Lumexis) and Mark Horton (Paramount) along with APEX president Alfy […]

The Design Issue Cover Story, Sponsored by DMD and Digiredoo
 | Written by APEX Staff
Author Photo

Our latest edition of APEX Experience magazine, The Design Issue, not only covers the theme of design within the aerospace industry, but is also timed to coincide with the upcoming APEX EXPO in Portland, Oregon from September 28-October 1. Before the magazine hits the stands and inboxes of APEX members and readers, we go behind-the-scenes […]

The Mega Impact of Airline Microsites
 | Written by Caroline Ku
Author Photo

APEX Insight: Airlines are building microsites to guide users around a new product or campaign, while offering an interactive digital experience of their brand. For those of us who couldn’t experience Singapore Airlines’ premium economy class seating first-hand when it was unveiled at a press conference, the airline’s microsite offered the next best thing. The landing page image shows champagne being […]

Virgin Atlantic Keeps an Ear Out for 3-D Audio
 | Written by Caroline Ku
Author Photo

APEX Insight: 3-D audio is making waves as it traverses from Virgin America to Virgin Atlantic to crank up the cinematic experience on in-flight entertainment. Virgin Atlantic is upping the audio ante on in-flight entertainment by bringing 3-D audio, which is similar to surround sound, onboard. Starting this month, passengers on the airline’s flights will be able to watch and experience Furious 7 and Bessie in 3-D audio simply […]

The View from the Window Seat
 | Written by Jenn Wint
Author Photo

APEX Insight: Art inspired by air travel isn’t just for avgeeks. Jim Darling’s acclaimed Over Under series has generated a significant amount of online buzz, and has even garnered praise from the likes of Jared Leto. Six years ago, Jim Darling and his wife worked on an art show in New York called Over Under. Jim’s wife, […]

Airfares Get Personal With Dynamic Pricing
August 17, 2015  | Written by Fergus Baird
Author Photo

APEX Insight: As advancements in targeted online advertising are made, consumers are taking steps to retain their privacy, but digital marketing agencies such as Quantcast might argue that “information is power” – even for the consumer. As targeted advertising becomes more accurate, consumers may have to decide what’s worth more: the privacy of their personal information, or finding […]

Fringe IFE: New Genres of In-Flight Entertainment – Part Three
August 14, 2015  | Written by APEX Staff
Author Photo

This article originally appeared in The Entertainment Issue of APEX Experience. Read the full version of this feature here. VIRTUAL REALITY By Caroline Ku Qantas treated its first-class passengers to a glimpse of the future by being first to offer in-flight entertainment in virtual reality. Along with the ability to watch movies and explore upcoming Qantas products, a goggle-like headset, developed with […]