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What Impact, If Any, Will Marriott and Netflix Deal Have on the Airline Industry?
June 17, 2015  | Written by Tomas Romero
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APEX Insight: The logical progression from the BYOD trend is BYOC, bring-your-own-content, and Marriott’s deal with Netflix enables guests to do just that – but will the airline industry follow? Scented pillows and fluffy bathrobes are nice, but when it comes to hotel amenities, surveys for the past two years running from Hotels.com have found that the […]

APEX Hollywood Shortlist: Jurassic World Rules the World with Record-Breaking $500M Global Haul
June 16, 2015  | Written by Tomas Romero
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Mega-dinosaur Indominus Rex wasn’t the only creature that devoured everything in its wake this weekend as Universal’s Jurassic World chomped its way into the box office record books with a jaw-dropping $208.8M stateside debut, the best opening weekend in Hollywood history. And when you factor in the $315.3M the genetically-modified dinos took in on the […]

YVR Highlights Asian Destinations for Canadians This Summer
 | Written by Jenn Wint
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APEX Insight: Vancouver International Airport has teamed up with ad agency Taxi, to promote travel to Asia in a campaign that will launch next month. A new campaign at Vancouver International Airport (YVR), set to launch at the end of July, plans to showcase Asia’s astounding travel opportunities. The promotion will encourage Vancouverites to choose […]

SkyZen App: Monitor Sleep and Movement As You Fly
June 15, 2015  | Written by Jordan Yerman
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Apex Insight: IATA’s SkyZen app blends sleep, movement and flight data to help passengers monitor and optimize their health directly from their wrist. When you get off that long-haul flight, how do you feel? Well-rested, or perhaps a bit… frazzled? Now that we’re in the age of wearable computing, we can move beyond the anecdotal (and sometimes hyperbolic) and […]

Virgin America Revamps Red with Android-Based IFE Platform
June 12, 2015  | Written by Caroline Ku
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APEX Insight: Virgin America’s Red Beta can brag about having three times the IFE content or being first to support surround-sound, but its most exciting feature is its least flashy – the Android-based platform that will enable it to do even more. Virgin America is seeing Red, the name of its in-flight entertainment system, in an entirely different way. Instead of simply dangling new IFE […]

Spotlight on Iceland: Cool Airlines Keep the Land of Fire and Ice Hot
 | Written by Marisa Garcia
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APEX Insight: Iceland-based airlines have a unique proposition to offer prospective flyers: the Northern Lights, volcanoes and stopovers. Icelandair and low-cost carrier Wow Air are finding that leveraging these natural assets is paying off. In collaboration with Keflavík International Airport, Iceland’s two leading airlines, flagship carrier Icelandair and low-cost carrier WOW Air, have helped boost the […]

Passenger Choice Awards: Q&A With Nimrod Borovitz of El Al
June 10, 2015  | Written by Caroline Ku
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Nimrod Borovitz Director – Business Development and Fleet Strategy El Al Airlines Tell us about the promotion your team has planned for the 2015 Passenger Choice Awards: To promote the Passenger Choice Awards, we advertised the competition to our 1.5 million frequent flyers in Israel and overseas. We uploaded the competition to our website and Facebook. In addition, we […]

Lessons in Connectivity from the Hotel Industry
 | Written by Katie Sehl
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APEX Insight: Whether on an airplane or in a hotel, guests expect to be connected. Trends in the slightly-more-seasoned hotel industry include tiered models with complimentary service as the base, easy-to-access networks and improved digital experiences. The trend among airlines – Etihad, American Airlines and Singapore Airlines, to name a few – to refer to its […]