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Do You Know Your Airline Taglines?
May 6, 2015  | Written by APEX Staff
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Recognize the airline slogans from the “Well Spoken” cover page of The Culture Issue? Eager to find out if you’re right? Scroll just enough to see the quoted expressions in large, bold type and then scroll just a little more to reveal the airline behind each slogan. Easy on the scrolling because you don’t want to ruin the game. Good […]

Star-Powered Sponsorships
 | Written by Jessica Sammut
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Celebrity airline endorsement has been around for decades but more recently airlines have aligned themselves with elite athletes who often hold global celeb status. By associating themselves with much-admired athletes, airlines are not only connecting with sports fans around the world to build up brand awareness, they’re adding a coveted “cool-factor” to their airline brand. The campaigns, often playful with elements of humor, […]

The Game Plane Takes Off!
 | Written by Jessica Sammut
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Launched in September 2014, The Game Plane, the first television game show ever filmed on regularly scheduled flights, is a huge hit with passengers and TV viewers. The show, which takes place on Allegiant Air flights, had an estimated seven to 10 million viewers in its first season and continues to surprise and delight passengers flying with […]

51st International Paris Air Show
 | Written by Jessica Sammut
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Every two years, the Paris Air Show brings together aviation professionals from around the world and this year’s 51st edition will be no exception. Taking place June 15-21 at the iconic Le Bourget exhibition center, the Paris Air Show touts the world’s biggest of its kind in terms of surface area, official delegations and number […]

JetBlue Puts Its “Blue” Spin on Training and Hospitality
 | Written by Katie Sehl
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In March, JetBlue opened a new boutique hotel, The Lodge at Orlando Support Center (OSC). The four-storey lodge houses 196 blue-themed guest rooms, and features amenities with branded twists, including a 24-hour fitness facility, tailfin-shaped saltwater pool, outdoor fire pit, several sports fields, complimentary laundry services, a full-service on-site restaurant and a bar, fittingly called […]

Amazon Goes Airborne With JetBlue
May 5, 2015  | Written by APEX Staff
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Amazon is adding one more advantage to the long list of services it already offers its premium customers. So long as they fly with JetBlue, Amazon Prime members will have unlimited access to the airline’s Wi-Fi, allowing them to stream all the Amazon Prime content available to them – for free. This includes thousands of films and […]

Sporting Airlines
 | Written by Jessica Sammut
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This article originally appeared in The Culture Issue of APEX Experience. With seven minutes remaining during the final 2014 FIFA World Cup match, Deutschland’s André Schürrle breezed past three Argentina defenders, sent the ball in from the left flank to the near post where teammate Mario Götze received the ball on his chest, took one touch and beat the […]

APEX Hollywood Shortlist: Ultron Soars to Record Opening Despite Stiff Competition from Small Screen Sports
 | Written by Tomas Romero
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Though they just missed topping the opening weekend record of $207M set by, well, themselves, in 2012, Disney Marvel’s The Avengers follow-up Avengers: Age of Ultron’s opened with a bang with $191.2M. Written and directed once again by fanboy supreme Joss Whedon, Ultron reunites all of the original Avengers for the second go-around and despite […]

Virgin Atlantic Opens a Clubhouse at LAX
 | Written by Caroline Ku
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To celebrate 25 years in Los Angeles, Virgin Atlantic opened doors to its latest Clubhouse at Terminal 2 in Los Angeles International Airport last week in conjunction with a third daily route to London on its new Boeing 787 Dreamliner to begin on May 5. “We’ve always been focused on offering services that are conducive to the […]