>  News Articles
News Articles

Transforming the Skies with APEX TECH: A New Era of In-Flight Entertainment
December 20, 2023  | Written by apexmedia

Insights from APEX CEO Dr. Joe Leader The airline industry is undergoing a significant evolution in the $500 million in-flight entertainment (IFE) content market business, with strategies and investments that reshape the passenger experience. Image – transforming the Skies with APEX TECH: A New Era of In-Flight Entertainment, as Imagined by ChatGPT This transformation, as reported […]

The APEX of a New Era of Data-Driven In-Flight Advertising
December 14, 2023  | Written by Joe Leader
Author Photo

Insights from APEX CEO Dr. Joe Leader The Wall Street Journal’s Patience Haggin initially highlighted last month a significant step forward in airline marketing strategies with United Airlines reportedly delving into personalized advertising. This report presented an opportunity to leverage the reported insights to hypothesize as to how an airline with the size and scale of […]

APEX Aviation Book Review: Alan Joyce & Qantas 
October 6, 2023  | Written by Joe Leader
Author Photo

By Dr Joe Leader In the vast expanse of aviation literature, few volumes resonate with the power and depth found in Alan Joyce & Qantas, a chronicle of Alan Joyce’s transformative leadership at Qantas. Authored by global aviation luminary Peter Harbison with Derek Sadubin, an incredible leader who long worked by Harbison’s side, this book transcends […]

Round-Up: 2023 APEX/IFSA Global EXPO Thought Leadership Conference
September 25, 2023  | Written by Stephanie Taylor
Author Photo

Following a host of keynote sessions featuring interviews with airline CEOs from Qatar Airways, EL AL Israel Airlines, Spirit Airlines, SAUDIA and Fiji Airways, the Thought Leadership conference at the 2023 APEX IFSA Global EXPO in Long Beach, California, broke into three different tracks that focused on the topics of “Customer,” “Content” and “Connectivity.” Below […]

A look at Fiji Airways’ remarkable five star transformation
September 24, 2023  | Written by Dirk Singer
Author Photo

The final day of APEX/IFSA 2023 Global EXPO saw SimpliFlying CEO Shashank Nigam sit down with Andre Viljoen, the CEO of Fiji Airways, to discuss the airline’s remarkable journey from a 2.5-star airline to a prestigious five-star carrier. The interview shed light on the airline’s strategic transformation and the unique leadership philosophy that powered its […]