Raising Seat Awareness: Recaro’s iSeat Collects Data to Inform Design

Recaro’s iSeat is part of a larger connected ecosystem meant to streamline flight operations and inform the next generation of comfort. Several of Recaro Aircraft Seating’s sensor-equipped BL3530 iSeats are now in service aboard a TAP Air Portugal Airbus A321 aircraft, marking the first time an “intelligent” seat has made its way into the economy […]

APEX in Profile: Shawn Xuewu Wang

Shawn leads Data Labs, the innovation accelerator and incubator for all of China Eastern Airlines’ business fields. He is currently building a data ecosystem that draws information from customer touchpoints with the help of machine learning, natural language processing and other digital technologies. He won International Data Corporation’s Leader of Information and Data Transformation in […]

APEX in Profile: Sarah Eales

Sarah is a passionate gamer and esports advocate with the goal of modernizing the in-flight gaming experience. She started at Panasonic Avionics as an intern and has led the development of the company’s first in-flight gaming and esports strategy. Fast Facts: Location: SNA Now listening to: Hello Internet podcast Last Internet search: “Xbox 2020 release […]

Moving Past Plastic: PriestmanGoode Believes a Sustainable Future is a Varied One

On a long-haul flight, each passenger creates an average of 1.1 pounds of single-use plastic waste. PriestmanGoode is challenging airlines and passengers to help bring that number down. The average yearly plastic waste from travel-size toiletries in the UK weighs as much as seven Boeing 777 airplanes. PriestmanGoode’s ongoing exhibition at London’s Design Museum, which looks at how to minimize waste in air travel, is peppered […]

How to Measure the Quality of the In-Flight Connectivity Experience

Defining the metrics needed to monitor and measure in-flight connectivity is a tall task. APEX and its member companies are making progress on multiple fronts. The performance of an in-flight Wi-Fi connection is about far more than just bandwidth delivered to a device. APEX continues to work with its member companies toward the development of standards for measuring Quality of Experience (QoE), and with it […]

You May Need This: How Amadeus’ Digital Concierge Enhances the Travel Journey

Amadeus makes the most of travelers’ away time with digital services that work in the background. Tapping into the secondary needs of people when they travel, Amadeus has developed a digital concierge that prompts passengers to plan for their absence before they go. Currently in beta, Feasy – short for “freaking easy travel” – operates on Amadeus’ Ambient Services, a B2B platform that powers data […]